• Spearheaded Sales, Marketing, and Operations teams, enhancing efficiency and achieving objectives.• Crafted and implemented a global e-commerce and marketplace strategy, bolstering sales and market presence on platforms like Shopee, TikTok Shop, Tokopedia, Lazada, and Blibli.• Expanded online sales channels and forged B2B partnerships, significantly increasing online traffic and sales growth.• Directed comprehensive digital marketing initiatives, including social media, content marketing, and influencer & brand partnerships.• Optimized user acquisition through strategic paid channels, including Meta CPAS, Google SEM, and TikTok Ads.• Formulated pricing strategies and promotional campaigns, driving sales and profit maximization.• Conducted thorough analysis of sales data, customer behavior, and market trends to refine sales strategies.• Monitored industry movements and competitive dynamics to anticipate market shifts and inform strategic decisions.

• Monitored and maintained essential performance metrics, including Gross Merchandise Value (GMV) at all online sales channel platform.• Enhanced search visibility and customer retention via strategic CRM initiatives.• Executed marketplace promotions, coupled with in-depth analysis and reporting.• Developed and implemented best practice strategies for maximizing conversion traffic, focusing on both acquisition and retention.• Drove sales growth across various online stores and e-commerce platforms through targeted optimization efforts.• Proactively optimize digital ad performance (Meta CPAS, Tiktok Ads, PPC Ecommerce Ads) and maintain a positive ROAS.• Conduct thorough analysis of campaign data to identify trends, insights, and areas for optimization, and make data driven recommendations based on campaign performance.

• Spearheaded the expansion of online sales channels and established strategic B2B partnerships, resulting in a substantial boost in online traffic and sales revenue.• Catalyzed sales acceleration across diverse online storefronts and e-commerce platforms (Shopee, Tokopedia, Tiktok Shop, Lazada) via focused optimization strategies.• Diligently enhanced digital advertising effectiveness, including Meta CPAS, TikTok Ads, and PPC Ecommerce Ads, ensuring a robust Return on Ad Spend (ROAS).• Led and mentored the Business Development Teams at Glowlabs to achieve organizational goals and drive market expansion.

Orchestrated integrated digital marketing strategies, encompassing SEO, paid media (Meta Ads & Google SEM) , and content creation, to propel product and service launches across five subsidiary businesses, including The Nyaman Hotel, Mata Trans, Mata Visual Digital Printing, Rocket Cafe, and The Nyaman Property.

• Leveraged market insights to drive strategic campaign planning.• Orchestrated impactful online marketing initiatives, enhancing brand visibility.• Spearheaded the management and growth of the company's digital presence, including website and e-commerce platforms (Shopee & Tokopedia).• Implemented content optimization strategies for web and social media to maximize engagement and conversion rates.

• Managed the development and maintenance of e-commerce platforms (Blibli, Shopee & Tokopedia), ensuring optimal functionality and user experience.• Devised innovative marketing strategies by analyzing business analytics to drive growth and enhance online presence.