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Hemel Hempstead, Gb

B2B marketing for a global, senior recruitment firm in the technology sector.Member of Senior Management TeamChair - Equality, Diversity & Inclusion Committee Chair - Social Enterprise CommitteeHighlights:• Managed the rebuild and launch of the website, resulting in a monthly traffic increase of >5000% QoQ.• Uplifted employee engagement - Glassdoor ratings rose from 3.2 to 4.3 in 2022 following the execution of an internal marketing plan.• Drove 500,000+ impressions via organic social, SEO and email marketing.• Achieved and maintained a LinkedIn ads CTR of 0.65%, above the average benchmark of 0.55% for senior decision-makers; a CPC of £6.42, below the average benchmark of £7.90 for the technology industry and a CPL of £54, below the average benchmark of £125-150 for the technology industry.• Grew LinkedIn following organically from 1,300-4,500.• Exhibited at RE+ in Las Vegas and NRF in New York as part of an event marketing strategy. • Generated 201 marketing qualified leads via the execution of a integrated marketing communications strategy.• Ghost wrote in excess of 20 articles and contributions for the Forbs Human Resources Council published to Forbes.com• Submitted various award applications which resulted in winning 'Best Tech Recruiter' in the 2024 Global Business Tech Awards and being shortlisted for the UK Business Tech Awards. • Produced 'Conversations at the Cutting Edge of Technology' podcastTools & systems frequently used:- Mailchimp & Brevo - WordPress - Google Analytics and ads - LinkedIn Campaign Manager - Canva, Adobe Photoshop, InDesign and Illustrator - Buffer - Powerpoint, Excel, Word, Publisher

B2B Product marketing for a leading fintech employee wellbeing solution and employee benefits platform. B2B, B2B2C and B2C Email Marketing | Social Media Management | Content Creation | CopywritingHighlights: • Achieving and upholding an industry-leading YTD email average open rate of 43% • Driving a significant increase in average click rate from 3.2% - 8.4% YoY• Working with over 70 retail partners to produce brand-specific engagement content across email, social, client networks, website and app. • Managing and delivering the go-to-market plan for an employee benefits platform. • Managing and delivering the go-to-market plan for an employee cashback card. Responsible for: • B2B and B2C email schedule planning, maintenance and performance analytics.• B2B and B2C social media marketing strategy and execution across 4 channels.• Generation of creative ideas, design concepts, layouts and segmentation.• Copywriting for email marketing, social media, blog posts and product marketing collateral.• Project management and execution of strategic and ad-hoc multi-channel marketing campaigns.• Execution of go-to-market plans for new product releases.• Internal communications and marketing.• Website and app content writing and CMS admin. I wrote the copy for two full websites and an app.• Attending and assisting with the organisation and execution of a yearly industry event with over 200 delegates.

Hemel Hempstead, United Kingdom

Digital Marketing Account Management for Barclays Premier Rewards.• Relationship marketing in the mass-affluent banking market with a view to retaining and growing a highly valuable Barclays customer base of 1.1 million Premier Banking clients.• Website and app content management using Liferay CMS.• Copywriting for a range of website and app collateral including editorial articles and mass customer email communications.• Planning, testing, implementing and reporting on email marketing strategy, with a view to maintaining and enhancing an industry-leading open rate benchmark of 50%.• Project Management of sophisticated multi-channel digital marketing campaigns.In addition, I managed several highly successful incentive and reward solution campaigns for Barclays wider customer base including two nationwide, retail banking home insurance incentive campaigns. Whilst in this role I contributed a thought leadership article to Blackhawk Network on the importance of loyalty within financial services.

Hemel Hempstead, United Kingdom

Client: Volkswagen (B2B) - Aug 2017 - Jun 2018B2B - TPS Genuine Parts (A wholly owned subsidiary of Volkswagen Group) Full lifecycle E-mail marketing and communications management: • Building, testing and sending both customer (b2b) and internal stakeholder marketing communication E-mails• Copywriting, strategically planning and deploying lead-generation marketing emails and colleague-focused internal comms• Working with a team of dedicated designers to produce industry-leading, innovative creative for email campaigns and printed direct mail• CRM database management, cleansing and segmentation for email send lists using Qliqview and SAP• Management of automated trigger campaigns • Using HTML to create and edit E-mail template designs and manage web content • Reporting on key metrics, trends, engagement and generated revenue on a campaign and monthly basis• Single-handedly managed lead-generation email marketing which resulted in attributed revenue of over £500,000 during Q2 of 2018. ———————Systems and software used daily:• Excel - intermediate level • Emarsys - bulk E-mail tool • Qlikview/ SAP • ProofHQ/ Workfront• HTML• Photoshop

After having worked within several different roles at Quasar Hemel Hempstead, including 'Games Marshal', 'Cook' and 'Assistant Shift Supervisor', I was promoted to 'Duty Manager' in 2016, a role which I undertook whilst studying full time towards my degree. Customer service: • Over-the-phone, face-to-face and via E-mail.People management:• Responsibility for the 14+ staff working during my shifts at any one time• Delegation and supervision of tasks.Human Resources and Administration:• Minute taking during monthly staff meetings, management meetings and grievance procedures• Recruitment - taking ownership of and soul responsibility for online recruitment via indeed, screening applications and joint responsibility for interviewing and hiring applicants.Marketing:• Social media management - running the company Facebook page • Creating marketing materials for in house use, specifically to advertise themed events and/or special offers.

B2B Marketing, Completion / Pass

Activities and Societies: Module 1: Foundations & Marketing Review Module 2: Budget & Setting Marketing Objectives Module 3: Selecting.

Bachelor’S Degree, Advertising And Digital Marketing, First Class Honours

Focus: Integrated corporate communications strategy with a particular emphasis on the ever-evolving universe of digital marketing. Areas.

Education record

4 A Levels: English Language, Philosophy & Ethics, Finance and History. 11 GCSE'S at grades A*-C including: English, Maths and IT.