Zanaba Poland Email & Phone Number

Hemel Hempstead, GB

• B2B marketing for a global, senior recruitment firm in the technology sector.Member of Senior Management TeamChair - Equality, Diversity & Inclusion Committee Chair - Social Enterprise CommitteeHighlights:
• Managed the rebuild and launch of the website, resulting in a monthly traffic increase of >5000% QoQ.
• Uplifted employee engagement - Glassdoor ratings rose from 3.2 to 4.3 in 2022 following the execution of an internal marketing plan.
• Drove 500,000+ impressions via organic social, SEO and email marketing.
• Achieved and maintained a LinkedIn ads CTR of 0.65%, above the average benchmark of 0.55% for senior decision-makers; a CPC of £6.42, below the average benchmark of £7.90 for the technology industry and a CPL of £54.
• Grew LinkedIn following organically from 1,300-4,500.

• B2B Product marketing for a leading fintech employee wellbeing solution and employee benefits platform. B2B, B2B2C and B2C Email Marketing | Social Media Management | Content Creation | CopywritingHighlights:
• Achieving and upholding an industry-leading YTD email average open rate of 43%
• Driving a significant increase in average click rate from 3.2% - 8.4% YoY
• Working with over 70 retail partners to produce brand-specific engagement content across email, social, client networks, website and app.
• Managing and delivering the go-to-market plan for an employee benefits platform.
• Managing and delivering the go-to-market plan for an employee cashback card. Responsible for:

Hemel Hempstead, United Kingdom

• Digital Marketing Account Management for Barclays Premier Rewards.
• Relationship marketing in the mass-affluent banking market with a view to retaining and growing a highly valuable Barclays customer base of 1.1 million Premier Banking clients.
• Website and app content management using Liferay CMS.
• Copywriting for a range of website and app collateral including editorial articles and mass customer email communications.
• Planning, testing, implementing and reporting on email marketing strategy, with a view to maintaining and enhancing an industry-leading open rate benchmark of 50%.
• Project Management of sophisticated multi-channel digital marketing campaigns.In addition, I managed several highly successful incentive and reward solution campaigns for Barclays wider customer base including two.

Hemel Hempstead, United Kingdom

• Client: Volkswagen (B2B) - Aug 2017 - Jun 2018B2B - TPS Genuine Parts (A wholly owned subsidiary of Volkswagen Group) Full lifecycle E-mail marketing and communications management:
• Building, testing and sending both customer (b2b) and internal stakeholder marketing communication E-mails
• Copywriting, strategically planning and deploying lead-generation marketing emails and colleague-focused internal comms
• Working with a team of dedicated designers to produce industry-leading, innovative creative for email campaigns and printed direct mail
• CRM database management, cleansing and segmentation for email send lists using Qliqview and SAP
• Management of automated trigger campaigns

• After having worked within several different roles at Quasar Hemel Hempstead, including 'Games Marshal', 'Cook' and 'Assistant Shift Supervisor', I was promoted to 'Duty Manager' in 2016, a role which I undertook.
• Over-the-phone, face-to-face and via E-mail.People management:
• Responsibility for the 14+ staff working during my shifts at any one time
• Delegation and supervision of tasks.Human Resources and Administration:
• Minute taking during monthly staff meetings, management meetings and grievance procedures
• Recruitment - taking ownership of and soul responsibility for online recruitment via indeed, screening applications and joint responsibility for interviewing and hiring applicants.Marketing:

B2B Marketing, Completion / Pass

Activities and Societies: Module 1: Foundations & Marketing Review Module 2: Budget & Setting Marketing Objectives Module 3: Selecting.

Bachelor’S Degree, Advertising And Digital Marketing, First Class Honours

Focus: Integrated corporate communications strategy with a particular emphasis on the ever-evolving universe of digital marketing. Areas.

Education record

4 A Levels: English Language, Philosophy & Ethics, Finance and History. 11 GCSE'S at grades A*-C including: English, Maths and IT.