Founded the company and led the design and development of 10+ client websites (including 4 e-commerce), 8 brands, and 2 campaigns. Grew company to 5 team members across four states.Manage resource allocation and delegate tasks for 5 team members to complete client deliverables on time and within project scope and budget.Developed new and innovative digital and multimedia design services and offerings through extensive market research, staying ahead of industry trends and incorporating latest design techniques to meet the evolving needs of clients.Devised SEO and digital media growth strategy that resulted in a 185% increase in website traffic, and a 48% increase in user engagement via social media and email marketing channels.Host and manage 12 client websites on our hosting platform, providing malware security, SEO strategy, content management, and speed and performance maintenance.

Brand Identity:Successfully re-branded company as a luxury real estate firm by leveraging industry benchmarking research to elevate brand communication and strategy. Repositioned as a premium brand which attracted high-end clients, and led to significant growth in sales and market share.Obtained executive leadership buy-in for proposed strategies and initiatives, effectively aligning company goals and ensuring successful implementation and achievement of business objectives.Developed a comprehensive brand guide encompassing a redesigned logo, refined color palette, distinct typography, and unique patterns, establishing a consistent visual identity and elevating brand recognition and awareness. Led a team of three designers and marketing professionals to create marketing materials including building digital templates, environmental designs, and augmented reality tours.Web Design + Development:Designed and developed a new website that streamlined property listings, company services, and talent pipeline.Designed and executed an effective SEO strategy, resulting in a 150% increase in website traffic and improved online visibility and reach.

Brand Identity:Created a brand identity through the design of a logo, color palette, and typography, establishing a professional and recognizable brand image.Developed and executed a successful branding strategy that positioned the company as a family-owned business with a long-standing presence in the community, resulting in increased trust and credibility among customers.Web Design and Development:Designed and developed website with an online catalog, streamlining the ordering process and increasing revenue by allowing customers to place orders online.Multimedia / Digital Media Strategy: Launched Instagram account and created graphics from brand assets for story highlights and profile image.

•Designing digital ads for social media•Digital photo editing for event posters, and galleries using Photoshop and Indesign

My at Primo Signs was to help print, laminate, and apply large-scale vinyl graphics to ambulances and other vehicles. We also printed and cut venial for star signs and windows.