-Brand development strategy, direct management of customers, clients, partners, and stakeholders in all international markets. In 3 years time brand is presented in 40+ countries worldwide and is recognized as the TOP 3 sports brands in the segment.-Holding responsibility over all the company operations excluding production - brand positioning, marketing, sales and distribution strategies, new business opportunities and international partnerships, management of operational budgets and finance monitoring. -Key reference point of national and international projects and events mediating between company, distribution partners, key clients, agency, key sponsors, sports teams.

-Define and execute short and long-term PR, marketing and advertising strategies for different product lines across different distribution channels-Management of the marketing team (including social, trade marketing and merchandising resources); A&P budget command; development and execution of 360° brand and product campaigns; responsible for ‘go to market’ process; monitoring and analysis of sales and marketing KPI’s -Marketing project lead being a reference point between local, regional and global marketing teams, internal cross-functional teams , media, event and PR agencies and external stakeholders;

- Responsible for an international marketing strategy with a focus on the B2B marketing activations- Brand image development by defining the brand positioning, visual identity, brand assets and building reputation and awareness to support business goals - Support in identifying business development opportunities and driving business growth in new markets

-Responsible for brand development, marketing &communication, sales & distribution strategies for FMCG food brands (Aptamil, Milupa, Muksu) portfolio in the North-East Europe region -Management of 3 direct reports and coordination of multicultural cross-functional project teams up to 10 people-Increased profitability and market shares by complete product portfolio renovation andbrand repositioning; -Development of the new product category in the market, new product group and brand (full go to market process including products’ concept, production and launch on the market phase) -Key responsibilities: A&P budget management; realization of ATL and BTL campaigns; analysis of the P&L, ROMI and profitability; forecasting; guidance of media, PR and event agencies; trade marketing; market research; coordination of different functions (marketing, R&D, sales)

- Development and execution of complex integrated media communication projects, including classic and creative advertising campaigns across numerous TV channels, radio stations and online media- Coordination of numerous internal and external stakeholders (media agencies, TOP clients, media house) assuring effective mediation between all involved internal and external parties-Responsibility of creative advertising department - share of the integrated advertising solutions in total advertising budget was increased by 25 % in 2 years’ time

working student