Zane Kukurane Email & Phone Number

Italy

Italy

-Brand development strategy, direct management of customers, clients, partners, and stakeholders in all international markets. In 3 years time brand is presented in 40+ countries worldwide and is recognized as the TOP 3 sports brands in the segment.-Holding responsibility over all the company operations excluding production - brand positioning, marketing, sales and distribution strategies, new business opportunities and international partnerships, management of operational budgets and finance monitoring. -Key reference point of national and international projects and events mediating between company, distribution partners, key clients, agency, key sponsors, sports teams.

Milan Area, Italy

-Define and execute short and long-term PR, marketing and advertising strategies for different product lines across different distribution channels-Management of the marketing team (including social, trade marketing and merchandising resources); A&P budget command; development and execution of 360° brand and product campaigns; responsible for ‘go to market’ process; monitoring and analysis of sales and marketing KPI’s -Marketing project lead being a reference point between local, regional and global marketing teams, internal cross-functional teams , media, event and PR agencies and external stakeholders;

Como Area, Italy

- Responsible for an international marketing strategy with a focus on the B2B marketing activations- Brand image development by defining the brand positioning, visual identity, brand assets and building reputation and awareness to support business goals - Support in identifying business development opportunities and driving business growth in new markets

Riga & Helsinki

-Responsible for brand development, marketing &communication, sales & distribution strategies for FMCG food brands (Aptamil, Milupa, Muksu) portfolio in the North-East Europe region -Management of 3 direct reports and coordination of multicultural cross-functional project teams up to 10 people-Increased profitability and market shares by complete product portfolio renovation andbrand repositioning; -Development of the new product category in the market, new product group and brand (full go to market process including products’ concept, production and launch on the market phase) -Key responsibilities: A&P budget management; realization of ATL and BTL campaigns; analysis of the P&L, ROMI and profitability; forecasting; guidance of media, PR and event agencies; trade marketing; market research; coordination of different functions (marketing, R&D, sales)

Riga, Latvia

- Development and execution of complex integrated media communication projects, including classic and creative advertising campaigns across numerous TV channels, radio stations and online media- Coordination of numerous internal and external stakeholders (media agencies, TOP clients, media house) assuring effective mediation between all involved internal and external parties-Responsibility of creative advertising department - share of the integrated advertising solutions in total advertising budget was increased by 25 % in 2 years’ time

Riga, Latvia

working student

Master’S Degree, Global Entrepreneurship And Management, Gpa 29,3 Out Of 30

•Master studies supported by a study period in Italy to strengthen the expertise in international management through such arguments.

Master’S Degree, Faculty Of Economics, Master Degree In Management, Gpa 8.6 Out Of 10

•Thesis “Improving the efficiency of multicultural teams” evaluated as excellent receiving one of three acknowledgements.

Bachelor'S Degree, Business Administration, Marketing And Communication, Gpa 8,2 Out Of 10

•Main focus on marketing and business administration supported by thorough knowledge in economics, entrepreneurship, sales, consumers.

Business, Management, Marketing, And Related Support Services

•6 months exchange period in France during the Bachelor studies with a focus on international business management and economics.

Bachelor'S Degree, Technical Translation Studies Of Business English In The Institute Of Applied Linguistics - Rtu

• The Bachelor Study Programme «Technical Translation» with specialization in the field of business and economics