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Zane Mistry is a General Manager at Integrated Rewards Inc.. He possess expertise in customer insight, strategy, nielsen, management, brand equity and 11 more skills. Colleagues describe him as "Zane was a key contributor to the success of Checkout 51 and a very high performer. He ran and motivated an Insights team that was the best in the business that received universally positive feedback from both inside the organization and clients. He excelled at being on the cutting edge, regularly developing compelling new, unique and differentiating capabilities. And he always kept the big picture and the company’s mission in mind. Most of all, above the tremendous value he creates, Zane is a good human and a pleasure to work with."
Integrated Rewards Inc.
View- Website:
- integratedrewards.ca.
- Employees:
- 8
-
General ManagerIntegrated Rewards Inc.Toronto, On, Ca -
General ManagerPaymi May 2021 - PresentToronto, Ontario, CanadaA leader in the Canadian Card Linked Offer (CLO) space, Paymi implements highly targeted cashback rewards to its growing member base, helping retailers and restaurants efficiently reach new customers, build baskets and drive incremental sales. Paymi also offers a unique co-marketed / customized solution where companies can expand their value proposion and loyalty by bringing their own CLO cashback program to their valued members = built, powered and managed by Paymi -
General Manager - Direct Mail And SamplingNews America Marketing Nov 2019 - May 2021Toronto, Canada AreaPost Checkout 51 acquisition, oversaw the Direct Mail and Product Sampling division at News America Marketing. Leveraged Checkout 51 in addition to multiple data sources, production partners and distribution channels, to provide a fully comprehensive and strategic sampling and direct mail solution for CPG brands and retailers. -
Head Of Client ServicesCheckout 51 Sep 2018 - Oct 2019Responsible for delivering an exceptional client experience, from pre-campaign design to execution to post campaign analysis. Consult with CPG brands and retailers to develop campaigns strategically designed to exceed objectives and generate strong ROI. -
Director Of InsightsCheckout 51 Mar 2014 - Sep 2018Led the development of Checkout 51’s data and insights function, leveraging proprietary receipt level data to provide clients with industry leading insights and post campaign analytics. -
Consumer Insights ManagerPepsico Nov 2011 - Mar 2014Led a number of insight and research initiatives, working in conjunction with marketing leaders to evaluate the business and identify growth opportunities for marquee beverage brands including Pepsi, Diet Pepsi, Mountain Dew and Starbucks. -
Sr. Category ManagerPepsico Sep 2007 - Oct 2011Oversaw the Category Management efforts of the Granola Bar and Potato Chip categories, responsible for generating incremental category growth at retailers via on shelf, pricing and promotional strategies including Category Captaincy for Salty Snacks at Walmart Canada. -
Sr. Market AnalystNielseniq Sep 2005 - Sep 2007Worked along side Category Buyers and retail executives at several leading grocery and mass merchandisers across Canada. Uncovered new opportunities for clients including Walmart, Longo's, Couché-Tard, Esso and Canadian Tire by analyzing market data and optimizing product assortment, store brand execution, pricing and promotional strategies. -
Business Development ManagerPersona Corp Jan 2003 - Sep 2004Oversaw sales team responsible for generating leads while developing expertise in image marketing and creative design.
Zane Mistry Skills
Zane Mistry Education Details
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With Distinction -
Marketing
Frequently Asked Questions about Zane Mistry
What company does Zane Mistry work for?
Zane Mistry works for Integrated Rewards Inc.
What is Zane Mistry's role at the current company?
Zane Mistry's current role is General Manager.
What is Zane Mistry's email address?
Zane Mistry's email address is zm****@****hoo.com
What is Zane Mistry's direct phone number?
Zane Mistry's direct phone number is +141656*****
What schools did Zane Mistry attend?
Zane Mistry attended York University - Schulich School Of Business, Wilfrid Laurier University.
What skills is Zane Mistry known for?
Zane Mistry has skills like Customer Insight, Strategy, Nielsen, Management, Brand Equity, Consumer Insight, Analytics, Sales, Consumer Behaviour, Market Research, Business Development, Segmentation.
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