Zane Smith Email and Phone Number

🔵 Drive marketing strategies focused on patient acquisition, engagement, and retention🔵 Manage a team that supports prospective patient nurturing into scheduled appointments and drives community outreach and engagement🔵 Collaborate with third-party agencies to oversee paid ads, social media, and blog content, ensuring alignment with overall goals while focusing on lead attribution, A/B testing, and ROI reporting🔵 Spearhead initiatives such as developing and optimizing our CRM and creating custom tools/workflows in our EHR system including launching online scheduling and automated appointment reminder campaigns🔵 Collect and analyze data sets to identify key trends and patterns, building and maintaining custom Google Looker data dashboards to track and measure marketing and operational performance🔵 Execute email marketing campaigns, integrating journey automation with focus on data security and compliance🔵 Continuously enhance the website’s user experience by adding patient resources for insurance, billing, receiving care, navigating telehealth, and streamlining the intake process🔵 Stay up to date on data security, compliance regulations, and ethical best practices, ensuring sensitive information related to mental health patients is handled responsibly and securely🔵 Conduct ongoing marketing research, staying current with trends and collaborating with internal teams to develop strategies🔵 Optimize SEO and manage industry-relevant listings, including Google Business and Psychology Today, to improve visibility and reach

🔵 Built key reports for the executive team around KPIs including appointment data, lead information, and marketing campaign results🔵 Assisted development of social media and digital content🔵Designed and created content for several website pages ensuring to implement best practices including keywords optimized for SEO🔵 Created print advertising in the form of flyers and banners🔵 Optimized Google and other directory listings to increase local SEO🔵 Assisted planning, promotion, and execution of multiple events🔵 Developed engaging video content for the website

- Created and scheduled social media content across multiple channels, including Facebook, and Instagram- Designed and executed email marketing campaigns to engage with community members- Wrote blog content on relevant topics to increase engagement and promote ESA's mission and values- Designed promotional materials such as flyers, posters, and other graphics to promote ESA events and campaigns- Collaborated with team members to brainstorm and execute marketing strategies to increase engagement and visibility- Developed skills in project management and team collaboration, while gaining valuable experience in content creation, social media management, email marketing, and graphic design.