Zane Smith Email & Phone Number

Denver, Colorado, United States

🔵 Drive marketing strategies focused on patient acquisition, engagement, and retention🔵 Manage a team that supports prospective patient nurturing into scheduled appointments and drives community outreach and engagement🔵 Collaborate with third-party agencies to oversee paid ads, social media, and blog content, ensuring alignment with overall goals while focusing on lead attribution, A/B testing, and ROI reporting🔵 Spearhead initiatives such as developing and optimizing our CRM and creating custom tools/workflows in our EHR system including launching online scheduling and automated appointment reminder campaigns🔵 Collect and analyze data sets to identify key trends and patterns, building and maintaining custom Google Looker data dashboards to track and measure marketing and operational performance🔵 Execute email marketing campaigns, integrating journey automation with focus on data security and compliance🔵 Continuously enhance the website’s user experience by adding patient resources for insurance, billing, receiving care, navigating telehealth, and streamlining the intake process🔵 Stay up to date on data security, compliance regulations, and ethical best practices, ensuring sensitive information related to mental health patients is handled responsibly and securely🔵 Conduct ongoing marketing research, staying current with trends and collaborating with internal teams to develop strategies🔵 Optimize SEO and manage industry-relevant listings, including Google Business and Psychology Today, to improve visibility and reach

Denver, Colorado, United States

🔵 Built key reports for the executive team around KPIs including appointment data, lead information, and marketing campaign results🔵 Assisted development of social media and digital content🔵Designed and created content for several website pages ensuring to implement best practices including keywords optimized for SEO🔵 Created print advertising in the form of flyers and banners🔵 Optimized Google and other directory listings to increase local SEO🔵 Assisted planning, promotion, and execution of multiple events🔵 Developed engaging video content for the website

Fort Collins, Colorado, United States

- Created and scheduled social media content across multiple channels, including Facebook, and Instagram- Designed and executed email marketing campaigns to engage with community members- Wrote blog content on relevant topics to increase engagement and promote ESA's mission and values- Designed promotional materials such as flyers, posters, and other graphics to promote ESA events and campaigns- Collaborated with team members to brainstorm and execute marketing strategies to increase engagement and visibility- Developed skills in project management and team collaboration, while gaining valuable experience in content creation, social media management, email marketing, and graphic design.

Albuquerque, New Mexico, United States

Albuquerque, New Mexico, United States

Albuquerque, New Mexico, United States