Keeping track of changes in media regulations and advertising standards, this group will informmember agencies about compliance requirements and advocate for the industry with regulatorybodies, ensuring that all members operate within legal frameworks.

Zane works as a programmatic director at Acquire - Data Driven Advertising.www.acquirenz.comHe has previously worked with multiple ad exchanges, ad networks, DSP’s, DMP’s and SSP’s as a digital marketer.Zane brings his overseas experience in media planning and traffic management as well as a strong understanding of social media strategies to the Acquire online team.At Acquire, he looks after the end-to-end campaign management as well as daily optimization, strategy development, reporting and account management.

The Standards and Guidelines Council provides a broad and collective voice in addressing the key issues and challenges faced by the digital advertising industry, by marketers and by IAB Members' own organisations.- Identify Standards and Guidelines both nationally and internationally- Evaluate The needs of the New Zealand online advertising industry- Establish a program of work for Standards and Guidelines- Produce and promote Standards and Guidelines for the New Zealand online advertising industry

• Building and maintaining a strong business relationship with Direct Advertisers, Ad Agencies, Ad Networks & Affiliate Networks• Identify, qualify and close new business opportunities from assigned list of accounts to achieve revenue goals. Primary focus geo’s ( AU, NZ, LatAm and US)• Evaluate, understand and articulate the client’s long-term business and marketing objectives, as well as shorter-term advertising objectives• Work with account management to create opportunities, manage and optimize accounts • Part of the new product development team to explore new ways to monetize publisher websites with innovative rich media, In-Margin, captcha etc• Social media monitoring and analysis ( Twitter/ Facebook/ Pinterest)• Media Planning

- Executing campaigns to manage brand salience of the brands via TV, Radio,Print, Ground, Internet, Mobile communication etc- Working with teams across the company to develop strategies to increase product visibility - Building client and media relationship - Planning and executing digital marketing strategies- Ad Sales and Sponsorship- Responsible for running customer engagement programs

• Brand activation and promotion the company's wine portfolio in the Indian alcobev industry• Responsible for on‐premise sales and lead generation• Creating strategies to promote and sell the brand online as well as on-trade• Meeting and building relations with hotelier's, duty free stores, wine marts, exporters /importers and trade magazines to explore opportunities and evaluate potential • Organizing events at various locations across the city to educate the consumers on wine ethics and culture