Zane Kieffer Email & Phone Number

Cleveland, Oh, Us

Greater Cleveland

Westlake, Ohio, United States

TruWest Entities: TRG, Inversion6, River SaaS Capital, River Capital Finance & Sibling Revelry BrewingTruWest is a holding company whose portfolio specializes in scaling enterprise technology solutions. We empower disruptive organizations to transform the industries they serve by providing strategic leadership along with operational expertise and resources. Founded in 1978 in Cleveland, OH, it operates subsidiaries located in the United States, Canada and Europe.

Westlake, Ohio, United States

TRG is a global managed solutions provider focused on enterprise mobility, point of sale and payments. With facilities across the United States, Canada and Europe, we provide the most comprehensive suite of lifecycle management services – from warehouse to boardroom and deployment to retirement.

Dublin, Ohio

o Planned, developed and executed all digital and traditional marketing campaigns to generate SQLso Managed and optimized paid search on Google and Microsofto Created and scheduled email marketing campaigns for targeted audiences while tracking user engagemento Managed social media content, promotion, and paid advertisemento Optimized SEO through technical evaluations and website content improvementso Co-managed website redesign project for 6-year old websiteo Implemented tags to improve functionality and report generation through Google Analytics and Google Tag Managero Utilized Adobe Creative Suite for promotional media - photos, videos, animationo Oversaw sales funnel and customer journeyo Responsible for generating new business through lead nurturing and communicationo Generated monthly marketing reports for executive teamo Implemented third-party software for A/B testing and process improvement

Columbus, Ohio Area

o Collaborated with clients to adhere to budgets and developed strategies through the creation of RFP's and execution of Insertion Orderso Managed digital advertising campaigns using Ad Manager, Sizmek, and AcuityAdso Trafficked and optimized ad campaigns towards designated key performance indicators provided by clientso Developed campaign reporting metrics and compiled analytics to test optimizations and new developments o Onboarded and analyzed header bidding performance and tracked programmatic revenueo Product Manager of Manta's bulk upload processes and data collection o Set up email advertising campaigns through ZetaHub and LiveIntento Tracked email advertising performance metrics for clients o Worked with the email team to correspond Manta House Ads on daily email sendso Compiled billing reports each month for invoice creationo Tracked projects in the pipeline for the Revenue Operations Team through project management software

Columbus, Ohio Area

o Managed a portfolio of over 150 small business accounts engaging in online marketingo Was responsible for maintaining business retention of over 85% through professional consultationo Utilized a CRM software to manage and effectively produce results for clientso Carefully analyzed reports using Excel, MatchCraft, Google Analytics, and Yexto Engaged with multiple Search Engine Optimization and Search Engine Marketing strategieso Managed and analyzed Google AdWords campaign performances for clients to increase ROI o Performed website analyzations for each client to increase visibility and search ranking o Consulted with clients to optimize Social Media platforms aimed to engage their target marketo Completed monthly touchpoints with clients to discuss strategies for continuously improving online marketing effortso Optimized 70+ business listings for each client to maintain consistent business information online