Working with the Myer team to shape a revitalised, fresh and progressive identity for Myer. I work with copywriters and designers to create innovative campaign concepts and bring them to life across all touch points, including online video, OOH, press, catalogues, magazines, DMs, eDMs and social. I split my time between larger seasonal campaigns, tactical events and BAU communications.

Support with the development and execution of digital marketing capabilities across all channels including website banners and tiles, organic and paid social media assets, eDMs, digital web pages, animation, and 3D product rendering.

Working alongside the design manager & the broader design team, I am responsible for the brand experience across T2’s graphic touch points globally, with a primary focus on brand identity and expression across in-store communications (VM), store environment signage and graphics (VM), catalogues, advertising, brand development and graphic communications across channels.

My role at Urban Shoemakers included: the articulation and execution of visual decisions for the in-house brands, development and execution of all visual sales & marketing materials, assisting in creation of seasonal campaigns, including concepts, photography brief and retouching brief for photoshoots, assist with digital requirements – website updates, email layouts and design, content creation for social media, work across multiple mediums; print, web, brand identity, packaging, shoots.Implement creation and updates to various design, sales and marketing materials such as look books, fit guides, catalogues, and in-store collateralAssist eCommerce team with collateral updates across web, including new season launches, marketing campaigns and product shots.   Miscellaneous assistance of the Product Development team, including image retouching and digital product mockups/ colour-ups.Research new trends and techniques, platforms, tools and talent.Maintain creative consistency across multiple brand channels.Liaise with a range of digital and print professionals, suppliers and stockists.

At Vicinity Centres I worked as a finished artist for print and digital asset focused roll-out for centres around the country. This includes marketing collateral, POS + and seasonal conceptual work.Examples of work:Press Ads, Signage - Indoor & Outdoor, Web Tiles/Banners, Centre Directories & MapsHoardings – directional, new retailers, vacant tenants, Promotional & operational PostersEDM banners, Billboard outdoor signage, Online competition landing pagesDigital screens, Hanging banners, Instagram stories, Facebook & Instagram tiles, Facebook covers, Facebook ads, Conditions of entry door decals, Floor decals , Vouchers & Giftcards, Store front decals, Counter cardsCo-license collaboration campaign rollout, Pull up banners, Online competition formsFlyers, Customer service desk decals, Website floor plans, Retailer event collateral (Invites, menu cards)Retailer award certificates , Retailer support collateral

Producing weekly EDM's, social media content, image editing and management. Providing friendly & helpful assistance to all digital customers, retail, wholesale and supplier enquiries. Dispatch online orders, attend and assist senior photographer on campaign photoshoots.Management of the E-commerce website with inventory, uploading product imagery and copy using SEO and site merchandising. Photograph and edit all in-house imagery and videos for flat lays, product shots & social media content.

At Lucy Folk I designed store front window decals, branding, social media content, merchandising products on the website (Magento & Shopify). Creating new webpages for new collections. Assisting with packing and dispatching online orders. Assisted the Art Director with styling on photoshoots for new collections.

My role at Kester Black consisted of designing for advertising/marketing, designing web graphics such as GIF's, website banners & designing marketing collateral for competitions for collaborations & weekly edm’s.