Accelerating SE Health's social impact work. Building relationships and networks to solve big challenges. Identifying future trends and thought leadership opportunities. Host of The Future Age podcast. Simplifying complex ideas.

Built the COURAGE impact network through creative engagement and using the principles of complexity science. Managed the public engagement and thought leadership portfolio. Supported work to create an age-inclusive society.

Engagement with organizations and everyday people. for the COURAGE: Action for Better Aging initiative.

Aging2.0 is a global network of innovators in the aging space. It is international, interdisciplinary and intergenerational - focused on changing the conversation from 1.0 (focused on local, clinical, siloed approaches) to 2.0 (collaborative, lifestyle-oriented, opportunity-driven).

- Worked with Population Health team on its health equity portfolio, including stakeholder engagement and creating digital products.- Designed and executed communications plans for health data releases (digital strategy + content creation + stakeholder communications). Deployed multiple campaigns, established KPIs, and tracked engagement and conversion metrics. Grew social media audience using best practice strategies. Initiated and directed video production.- Cultivated relationships… Show more - Worked with Population Health team on its health equity portfolio, including stakeholder engagement and creating digital products.- Designed and executed communications plans for health data releases (digital strategy + content creation + stakeholder communications). Deployed multiple campaigns, established KPIs, and tracked engagement and conversion metrics. Grew social media audience using best practice strategies. Initiated and directed video production.- Cultivated relationships with multiple Business Areas to understand their needs, recommend communications strategies, negotiate deliverables and manage expectations e.g. patient engagement team. Show less

Founded a health promotion marketing communications agency. Our mission: inspire people to eat better, move more, stress less, boost brain power, and harness the health benefits of creativity. These are the basic tenets of healthy aging and living life to the fullest. Strategy development is the cornerstone of carefully crafted communications. Worked with food & health organizations and health-oriented brands with knowledge translation, content creation, media outreach and… Show more Founded a health promotion marketing communications agency. Our mission: inspire people to eat better, move more, stress less, boost brain power, and harness the health benefits of creativity. These are the basic tenets of healthy aging and living life to the fullest. Strategy development is the cornerstone of carefully crafted communications. Worked with food & health organizations and health-oriented brands with knowledge translation, content creation, media outreach and edu-tainment.• Identified opportunities for clients and designing cost-effective marketing strategies for startups, including digital and content marketing, working with influencers.• Fostered relationships with a wide range of contacts at all levels across multiple sectors. Worked collaboratively with clients' internal and external teams to deliver results. • Managed a team of professionals to create multi-platform health content.• Acted as spokesperson for multiple clients and appearing regularly on CBC News Network, Breakfast TV, Canada AM, among others.• Gleaned insights and formulated strategy from surveys, focus groups and key informant interviews.Clients included: Health Canada, Goodums, Centre for Social Innovation, Canola Eat Well, Canadian Lentils, Canadian Produce Marketing Association, Dairy Farmers of Canada Show less

Helping clients with their content marketing and communications needs, including strategy, content creation, key message development, and research (trends/competitive audit). **Multi-platform marketing & communications:1) TV - regular segments on Canada AM; extensive spokesperson work; nutrition expert on CBC's Steven & Chris show for seasons 1 and 22) Videos - production & numerous on-camera appearances3) Digital strategy and social media content creation… Show more Helping clients with their content marketing and communications needs, including strategy, content creation, key message development, and research (trends/competitive audit). **Multi-platform marketing & communications:1) TV - regular segments on Canada AM; extensive spokesperson work; nutrition expert on CBC's Steven & Chris show for seasons 1 and 22) Videos - production & numerous on-camera appearances3) Digital strategy and social media content creation 4) Writing for various audiences and online platforms5) Award winning educational resource**Solid evidence-based strategic advisory skills: 1) Provided strategic advice for integrated marketing communications projects, and collaborated with internal/external partners.2) Consulted stakeholders to understand diverse agendas, and proposed recommendations to meet overall project objectives. 3) Gleaned insights and formulated strategy from quantitative surveys, focus groups and key informant interviews. Based on research, proposed recommendations in line with strategy.Client list (sample): Health Canada, Dietitians of Canada, Ontario Ministry of Health and Long-term Care, Canadian Produce Marketing Assn, Canadian Lentils, Egg Farmers of Canada, Danone, Metro (grocery store), Dairy Farmers of Canada, Nutrition Resource Centre (Ontario Public Health Assn), Steven and Chris show (seasons 1 & 2) Show less

- Worked in content marketing before content marketing was a thing.- Crafted strategy and managed media relations campaigns for nutrition & marketing teams. - Tripled annual media relations impressions. - Acted as nutrition spokesperson.- Was a liaison between the marketing and nutrition departments as I speak both their languages.- Involved in multi-platform marketing communications.

- Worked on social issues marketing projects & managed large-scale campaigns e.g. National Information Program on Antibiotics, a partnership between Pfizer and 8 health/medical associations. (Social marketing = using the principles of marketing to further social causes.)