Zann Chan Email & Phone Number

Singapore

Branding, content strategy, social media, publications, internal communications.- Led brand refresh exercise in 2021, devising brand narrative, overseeing corporate identity, and developing collaterals, and streamlining external and internal messages- Co-led merger and rebranding exercise in 2019- Conceptualised, wrote for, and produced creative digital and physical marketing material for targeted audiences together with internal stakeholders and external vendors, including brochures, posters, EDMs and more- Directed, branded, and launched animated video series on IP to bring to life business guides through relatable case studies, garnering over 30k views across YT, FB, LI, Twitter, overseeing entire process from conceptualisation to scriptwriting, storyboarding, production, and voiceovers- Proactively devised branding, designed logos and corporate messaging for new key products- Cross-collaborated with internal/external stakeholders to develop, edit, and refine articles and thought leadership content for website, mainstream media, and international publications- Crafted content for socials reflecting brand values and voice to strengthen brand’s position as an innovator and trusted resource- Worked closely with external partners to ensure consistency in brand identity in strategic partners' websites, emailers, events, and marketing collaterals- Wrote opening address for Minister in collaboration with cross-functional team, incorporating critical initiatives across the IPOS Group, along with active coordination between management and MinLaw stakeholders- Successfully spearheaded and led team of 6 in organising and promoting weekly sharing sessions to boost internal knowledge-sharing and engagement, devising creative formats of interacting during the WFH period- Collaborated with cross-functional colleagues to run and amplify IP Awards 2019 for IP Week, and organise IPOS International-wise events, training and team bonding initiatives

Singapore

- Independently project lead and collaboratively organised high-profile events involving Heads of State, Ministers, International Ambassadors and the diplomatic community, prominent VVIPs, university stakeholders, press and media from start to finish- Proactively conceptualised, written for, designed and produced creative marketing materials for digital (emailers, microsite, social media) and print (posters, collaterals, backdrops) tailored to specific audiences- Oversaw entire creative and production process for collaterals end-to-end, conceiving design briefs, directing content, working out suitable technical specifications and colour-proofing- Set up and managed event microsite, registration portal, invitations and guest lists- Devised frontline and backend operations/logistics plans, manpower allocation for each event - Collaborated closely with internal depts and external vendors, including event/AVL companies, caterers- Professionally coordinated and facilitated communication between government agencies, various countries' embassies for each project to ensure seamless execution- Actively provided on-ground support for events, including contingency problem-solving, handling challenging situations onsite, ushering duties and live event coordination- Produced post-event reports analysing overall event success through turnout and social media statistics, stakeholder and attendee feedback

- Coordinated external campaign and CSR activations through PR- Organised, implemented internal branding initiatives from start to finish across Asia Pacific offices- Designed, produced digital media content and physical collaterals for internal/external stakeholders- Created, wrote, edited press materials, staff circulars, official statements, monthly performance reports- Conducted media monitoring on news related to Kellogg’s and Pringles- Facilitated issue tracking and management within the Asia Pacific region- Liaised with intermediaries for smooth implementation of brand initiatives- Co-organised, planned and coordinated annual company offsite

- Proactively identified, planned, researched for story ideas and content for high-end lifestyle magazine, Exquisite Magazine, and for E&C magazine (annual publication on energy and power)- Arranged, conducted interviews for feature articles on fine dining, wellness and travel- Crafted creative advertising and marketing copy for publication- Wrote, edited press releases, liaised with clients to follow up for each project- Organised publication material from start to finish- Facilitated press events, organised event material for articles- Assisted in photography, planning and production of online content- Attained publication of all articles produced

Bachelor’S Degree, Social Sciences (Communications & New Media) With Honours (Distinction/Second Upper)

Activities and Societies: Publicity Director of NUS Skates Club Executive Committee 2014CCAP 4.45 Dean's List (AY2016/17) Dean’s List.

Diploma With Merit, Media And Communications

- Winner of TODAY Prize for outstanding graduates (2013) - Director's Honour Roll (2011) - Winning team for Domino’s Pizza advertising.