Leading a team of marketers and agencies to execute the strategy and plan of eBay Australia, this role is responsible for leading eBay Australia's brand and communications strategy, driving awareness of the brand and products, and fostering a strong sense of community among customers. The role requires a mix of strategic leadership, marketing skills, and community management in a fast-paced and dynamic environment.

• Develop, drive and direct internal and external integrated communications strategies to meet business goals across a team of five and multiple agencies• Supporting the eBay executive leadership team with strategic communications counsel• Act as eBay spokesperson for consumer campaigns• Work cross functionally and manage stakeholders• Work in close collaboration with Government Relations on issues management and industry affairs• Represent the Marketing Team on the Extended Leadership Team helping to drive internal culture and business results for eBay Australia.

Develop, lead, and execute integrated marketing and communications strategies across multiple channels to reposition and strengthen the reputation of eBay Australia ensuring all marketing and communication activities are aligned with strategic business objectives.

Storytelling is powerful, and with a strategic approach, it can be the key that solves your problems and unlock your business objectives.As the Communications Lead at award-winning independent digital marketing consultancy Paper+Spark, I partnered with leaders to unpack the science of storytelling and build a high-impact, innovative approach which earns trust and sparks all-important engagement with your audience.Our digital, social, PR, branded content, and creative solutions leverage the art of human-to-human connection and the ROI-driving power of insights, data, and industry trends. A deep and intuitive listener, I get to the crux of your message and help you articulate it in a way that resonates with your target audience. The result is clear, consistent, profitable storytelling that ensures your voice is heard by the right people.Passionate about strategy and the future of digital communications, I look to innovative platforms and emerging channels when approaching your challenges. With expertise in a broad cross section of marketing disciplines I see all the moving parts and bigger-picture, ensuring you capitalise on every opportunity to uplift and position your brand.

I’ve always had a self-starting mindset, and ReelStory was my first foray into the world of entrepreneurship. Together with Jason Reed, we created meaningful visual content that engaged, entertained, and inspired our clients’ target audiences. We grew quickly, despite the challenges the pandemic presented.Flexible in our approach, we worked with big corporates, government, and not-for-profits to uncover stories, interviewing and using real employees to create stunning visuals that served as case studies, testimonials, and other corporate videos. We leveraged the power of stories, and the spontaneity and authenticity of video as a medium, to help clients build meaningful relationships with their audiences while ensuring every decision made bought our clients one step closer to their business objectives.Jason continues producing stunning and results-achieving videos with ReelStory. I have since left, a decision driven by my need to utilise my strategic insights in a larger, but still nimble, digital agency.

As Communications Manager at Media Opps I joined forces with a diverse set of clients and several high pressure iconic Australian events to leverage brand exposure and maximise their return on sponsorship investment. With storytelling at the centre of my work, my role spanned strategic communication planning, shaping stories around Corporate Social Responsibility, issues management, events coverage, and media relations.A passionate people-person, I built meaningful relationships that enabled me to understand my clients’ objectives. Results-driven in my approach, I developed a strong network of creative collaborators and provided calm, organised project management.During my time at Media Opps, I worked with: National Australia Day Council (Australian of the Year Awards; National Australia Day); Blackmores Sydney Running Festival; Variety NSW – the Children’s Charity; Real Insurance Sydney Harbour 10k; Fitness First; 75th Anniversary Sydney Harbour Bridge and Kellogg’s Nutri-Grain Ironman Series.

Worked across Ogilvy PR companies Pulse and Howorth on a range of consumer clients including Microsoft Corporate Social Responsibility Program and Bill Gates visit to Australia, X-Box, Dove, Sunsilk and Nestle sponsorship of Commonwealth Games

General Manager running the day-to-day activities of a busy PR agency across a range of clients including Sony Home Entertainment, Napoleon Cosmetics, AusAID, Sharp Corporation, ModleCo and Manicare.