Sport Media Focus is the leading Sports Marketing agency in the Adriatic region. Since 1997 we have been perfecting our efficiency in engaging sports as a communications channel. We have sharpened our insight, gained extensive experiences, and entered into a new stage of a never-ending race. As the Head of Digital, I am overseeing various different projects from a performance or awareness perspective. Since we are focused on sports most of our activations are related to it, but we are slowly developing the entertainment part "cooming soon".Some of my projects below:- SPORTO Conference (Stadium Ex.) - https://sporto.si/en/- LM x Cedevita Olimpija I TikTok - https://www.tiktok.com/@kkcedevitaolimpijamladi- Zavarovalnica Triglav #ZavarujmoPrihodnost - https://www.triglav.eu/sl/trajnostni-razvoj/zavarujmo-prihodnost- FIVB I https://en.volleyballworld.com/volleyball/competitions/men-world-championship-2022/- Climbing World Championship I PRVA Zavarovalnica - https://www.worldcupslo.com- Pivovarna Laško "Gremo v hribe" - https://gremovhribe.si- Firefighter Olimpics - https://ctif2022.com/en/

Since 2010 RUPA Underground is a Balkan player in the fighting gear industry. In 2022 we made a big rebranding and we set high goals for the future. We would like to cross the Slovenian/Balkan borders and go Global. The story of RUPA is unique, and so is the brand as well as our fighters. As my experience states, I have a strong passion for sports and fashion therefore we would like a sustainable brand in the constantly developing combat sports market which is expected to grow over 1.3B by 2025.- Project Management- Brand & Product Development- Social Media Strategy & Communication- Athlete Management (Brand perspective)

Postojnska jama plc is the largest Slovenian tourism company with multiple attractions and (+1M visitors/year).My tasks:- Implementation of new IT solutions connected to hospitality, resulting in faster table turnover - Advanced ordering models ( Orderman & Beeper system )- Led a team of 10 in successful company takeover, elevating company to major shareholder position - Takeover of Certa Holding - Responsible for all branding and offers within the hospitality division (5 bars/restaurants)- Educating and leading the bartenders- Developed a social media brand strategy resulting in 2.5 mil Facebook views (via Culture Trip & UNILAD Adventures)- Managed exhibition design & performance at tourism fairs in Berlin and London (1000 new contacts)

Hotel Jama is one of the best-rated hotels in Slovenia and a perfect choice for visitors to Postojna Cave and Predjama Castle.My tasks: - Managed and maintained the relationship with new and key clients- Led the event management strategy for all events and meetings occurring in the hotel, cave, castle, and other venues- Presented, negotiated and closed deals with Philip Morris International, Heineken Slovenia, Abanka, etc.

During the time at ZMS (Zalando Marketing Services) I have been working in the Partner Consultancy team, which is responsible to upsell various Marketing activities to the brands onboarded on Zalando. Our team was covering the “Specialities pool”, meaning Luxury, Accessories, Kids and Beauty brands.- Some of my brands MaxMara Group, Arkk Copenhagen, Tiger of Sweden, Adidas & Urbanista Headphones

- Assisted in brand campaigns and brand product launches such as the Club kits, Nike Flight ball, Phantom GT and National Team collection, working closely with digital, merchandising, sales and territory teams.- Led seasonal product workflow, from contract creation, product sorting to informing functional and territory teams, with the ultimate goal of using those in brand campaigns, photoshoots and athlete seeding.

Player Direct Offence (Pilot) : - Led a cross-functional & category team of 20, on the pilot project called "Player Direct Offence", with the objective to convert athletes (Ronaldo, Mbappe, and Neymar) Social Media followers into Nike.com members - with an exclusive membership product assortment.- Supported the #playinsideplayfortheworld campaign through CR7 Safari Mercurial launch, which resulted in massive reach (12M+), engagement (6M+), 250% business increase compared to previous launches and a 16% increase in new members.Other tasks: - Performed after-sales activities to support our customers or sales representatives in different countries- Analyzed results/data and report them to the team providing recommendations to increase sales performance;- Assisted in the development of business tracking tools;- Supported different projects based on business needs to help the team achieve targets and realize yearly strategic plan objectives- Prepared presentations to update partners about the activity of the team

Alchemee Media Ltd. is a full-service creative agency. My tasks:- At my time of employment, I successfully delivered and supported a campaign for one of the clients. The campaign was to raise awareness of plastic pollution and was filmed in Bali- With a team of photographers and videographer, we created a video that was shared across multiple social channels reaching millions of people and sharing the companies vision and raising awareness of their product- My role was to manage the project and its delivery, source the talent needed to execute, oversee it on location and create a strategy of communicating it to the public- Gained app. 30k of business

BIG provides outsourced Change Management team, as well as Sales and Marketing solutions for companies ranging from small to middle size to help them grow.Chipolo is one of the most successful startups in Slovenia, which produces smart Bluetooth trackers for lost or misplaced things.My tasks:- We consulted them in the field of sales, marketing, and finance- I was doing market research, with the goal to find new retailers globally - Co-organized PODIM Marketplace, encouraging deals, information & contact sharing, good practices & knowledge between 30 start-ups and 15 distributors in the Adria region

Stelkom enables Slovenian and international telecommunication service providers to significantly enhance and upgrade their service, through high-speed internet. My tasks:o Responsible for organizing Business Breakfasts to attract and connect new clients in the regiono Organized 9 events resulting in the attendance of 200+ people and 5 new closed deals

ŠOU consists of 45 student representatives from all member faculties of University of Ljubljana, the Students council of Students organisation of University of Ljubljana (Študentski Zbor) is the highest legislative body of the Students organisation of University of Ljubljana (ŠOU). o Represented the biggest and the largest faculty (SEBLU) in the University of Ljubljana, with more than 4000 students.

MPG is the leading & marketing in southeast Europe providing services in 8 countries with offices in Slovenia, Croatia, Serbia, Macedonia and BiH.- The company works for regional nand global companies in fast moving consumer goods, food, beverage and service industries providing turn key and cost effective marketing solutions catered to specific regional market.