Successfully manage, co-ordinate & develop graphic design projects from conceptualization to completion.Work closely with clients in North American & South Asian markets to create & deliver relevant visual content tailored to diverse audiences.Develop compelling design material for the Vancouver Mayor’s office & Vision Vancouver, as well as for small businesses, non-profits & entrepreneurs in Canada, USA & Pakistan.

Work with the Dawn Media Group to conceptualize and design materials as needed by their departments, including but not limited to their publications, Dawn Newspaper, EOS/ICON (weekly magazines), Herald (monthly magazine); events such Fairs & Expos hosted by Dawn; and services such as Dawn Classifieds and Dawn Obituaries. Analyze, assess and advise the Dawn Media Group and relevant department Heads on the advertising and editorial needs of their various print & digital publications, events, services and other ventures, while seeking and proposing new avenues for design application within the company.Direct the design and development of editorial material, infographics, illustrations, brochures, reports, marketing/promotional material, while developing and maintaining the general aesthetic and visual language of the Dawn Media Group’s various ventures.Set and maintain the processes of the Creative Department; relay detailed briefs, assign tasks, and provide feedback to the Creative and Page-making Departments including graphic designers, graphic technicians, page-makers and third-party illustrators/animators; and seek new talent for the Creative Department as necessary.

Developing, maintaining, delivering & evaluating communications plan, aligned with organizational objectives & project goalsDesigning & developing organizations’ brand, promotional collateral & original visual resources including posters, brochures & diagrams/illustrations for infographics. Developing & coordinating relevant content for website, monthly newsletter & social media channels.Managing communications, general administrative duties & community engagement activities for new & continuing initiatives, both online & in person

Shaped seminars to meet course goals Facilitated group discussions on global topics within design & sustainability while acting as an informal mentor & advisor to students

Developed design concepts, copy & managed design work across digital & print platforms, for diverse sectors including: Beauty & Cosmetics, Electronics, Medical & Healthcare and Energy sectors.Directed & managed the core creative teams for Garnier, Hewlett-Packard (HP) & sanofi-aventis including liasing with the client teams and the creative department.Instrumental in pitching campaigns for international and local brands which resulted in winning the accounts for Garnier, sanofi-aventis, Hewlett-Packard (HP), Nestle Pure Life and Pakistan State Oil.

Developed copy for different forms of communication including advertisements,marketing materials and press-releases for Garnier, Sanofi-aventis, Hewlett-Packard, Nestle Pure Life, LG & Pakistan State Oil

Designed, conceptualized & created print-ready material for AkzoNobel, Pantene & Habib Bank Limited