The intersection of strategy and design, crafting Amazon creatives that communicates clearly to consumers and creating exceptional experiences that are aligned with the target market.In 2010, I started working for a printing company in California. This opened up opportunities to work for different industries and understand what they need for their businesses.Back then, I learned what and why they need printed collaterals and that led me to delve deeper about infographics, typography, marketing and psychology in order for me to create designs that will help my clients purposes.With this new found love of concepts beyond creating purely for aesthetic, I've dabbled into other creative work as well such as Branding, Websites, Social Media, and App design among others.Before the pandemic, I was hired as a creative lead for an Amazon Agency and while navigating the platform and understanding the deliverables, I realized that this is the culmination of the work I've been doing for a decade.