Zara Miladic Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

> Develop and implement comprehensive marketing strategies aligned with business objectives.> Lead the development and execution of impactful marketing campaigns across online and offline channels, resulting in increased brand awareness. > Manage key sponsorships and event activations, such as the RBC GranFondo, fostering strong community engagement and brand visibility.> Manage cross-functional teams to execute successful marketing campaigns, ensuring consistent messaging and timely delivery.> Align marketing and product strategies.

Nyon, Vaud, Switzerland

> Developed and executed online and offline marketing campaigns, including branding, product launches, events, and Corporate Social Responsibility initiatives. Initiatives such as the Atelier du Futur and Locarno Film Festival projects, underscore my commitment to creating meaningful connections between brands and communities.> Coordinated and managed media planning of campaigns, wrote creative briefs for agencies, established communication plans, and optimized campaigns to achieve KPIs.> Identified and worked with partners, influencers and guest speakers to strengthen the brand. > Managed web content for private pension products, optimizing for user experience.> Managed the department's annual budget of 2 Million CHF: managing the split amongst campaigns in relation to strategy and objectives, and allocating resources for campaigns aligned with strategy. Having managed budgets and campaigns in both local and global settings, I understand the power of regional nuances in driving impactful marketing initiatives.

Nyon, Vaud, Switzerland

> Developed the overall marketing strategy for private pension products and communication plans for new products > Developed and executed marketing campaigns for multi-channel product launches, including mailing strategy, performance marketing and point of sale promotion> Collaborated and coordinated with different stakeholders such as product managers, graphic designers, corporate communication and corporate identity for the promotion of new products and the creation of sales documents> Head of market research for life insurance> Responsible for the budget

Zurich, Switzerland

> Worked in the life insurance sales department> Created offers for field service and brokers and managed relationship with agencies and brokers

Diploma Of Advanced Studies (Das), Marketing Stratégique Et Communication

Bachelor'S Degree, Lettres

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