Zara Williams Email & Phone Number

Cape Town, WC, ZA

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

South Africa

• Part-time freelance opportunity which extended to something more permanent, deadline orientated, often completing time-critical projects
• Provided extensive proofreading, copy editing services for press releases, scripts, digital content, website upgrades, social media content plans
• Grammatical gatekeeper: revising text, punctuation & syntax errors, improving flow & structure, checking layout inconsistencies, reviewing tone, voice & how each article met brand objective & client brief
• Fact-checking, verifying statistics & references
• Wrote short-form, long-form content for brands on occasion, often reviewing material from a global viewpoint
• Served as a final editor overseeing all copy prior to return to client for review

• Managed 2 key client accounts remotely – an immigration specialist focusing on citizenship for islands in the Caribbean Sea as well as a construction & interior design business
• Worked closely with the content lead to ensure that material met client briefs
• Wrote long-form copy & blog posts for both brands, with a client strategy to flood the digital market with content
• Wrote material for email campaigns, sales pitches & blogs
• Matched clients tone & style, keeping a copy in American English
• Included call to action in writing approach & ensured that based on the client brief, the material included all customer touchpoints

• Whilst working as a freelance copywriter, copy editor & proofreader, defined own concept & started Sandton Magazine as the founding editor, a luxury lifestyle brand magazineRelationship Management
• Sourced, approached, built relationships & secured advertising clients
• Conducted sales meetings, pitched & presented magazine strategy with advertising houses, fashion brands, venues, jewellery brands etc, shared rate card
• Through the natural ability to connect, understand & rapidly build relationships, secured contracts & agreed on terms
• Attended networking events, exhibitions, lifestyle events & workshops360 management of magazine from planning & sourcing content, to writing material, editing, proofreading, brand management & own marketing
• Set up own website & internal digital marketing campaigns

• People Magazine – Content Writer
• Delivered high-quality written articles on a weekly basis, providing insight, information & entertainment as well a breaking news content
• Within the team championed contribution on cover story concept & content, using fresh perspective & creativity skills, always sharing suggestions or alternative idea approaches
• Liaised with design teams & sub-editors & agreed on final material for print & online distribution
• Attended weekly events, representing People Magazine, interviewing celebrities & influences for real-life articlesGET IT Magazine – National Digital Journalist
• Sourced & wrote content for 13 websites & an online magazine across a wide demographic

• A very autonomous role with a remit to increase brand exposure for a range of high-end internationally imported shoe brands
• Sourced, interviewed & appointed brand ambassadors & influencers
• Increased brand exposure through further leveraging relationships with journalists, secured interviews, launched events & invited media guests, VIPs, celebrities & entertainers
• Researched & engaged with new artists & support their exposure by inviting them to events
• Managed celebrity portfolios for advertising work

• Back up research on a range of profile stories
• Reported on & penned front-page breaking news entertainment stories
• Created content for compelling investigative & human-interest stories
• Interviewed sources, contacts & leads, gathering & recording of information

City Of Johannesburg, Gauteng, South Africa

Education record

Education record

Online Short Course, Human Resources Management/Personnel Administration, General