Zara Williams Email & Phone Number

Cape Town, Wc, Za

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

South Africa

• Part-time freelance opportunity which extended to something more permanent, deadline orientated, often completing time-critical projects• Provided extensive proofreading, copy editing services for press releases, scripts, digital content, website upgrades, social media content plans• Grammatical gatekeeper: revising text, punctuation & syntax errors, improving flow & structure, checking layout inconsistencies, reviewing tone, voice & how each article met brand objective & client brief• Fact-checking, verifying statistics & references• Wrote short-form, long-form content for brands on occasion, often reviewing material from a global viewpoint• Served as a final editor overseeing all copy prior to return to client for review• Liaised with various in-house & external design teamsAchievements• Edited material for numerous international brands – aviation, automotive, electrical, TV, telecommunications, mining• Consistently met deadlines with minimal review from clients

• Managed 2 key client accounts remotely – an immigration specialist focusing on citizenship for islands in the Caribbean Sea as well as a construction & interior design business• Worked closely with the content lead to ensure that material met client briefs• Wrote long-form copy & blog posts for both brands, with a client strategy to flood the digital market with content• Wrote material for email campaigns, sales pitches & blogs• Matched clients tone & style, keeping a copy in American English• Included call to action in writing approach & ensured that based on the client brief, the material included all customer touchpoints• Briefs were quite basic & needed substantive fleshing out & development

Whilst working as a freelance copywriter, copy editor & proofreader, defined own concept & started Sandton Magazine as the founding editor, a luxury lifestyle brand magazineRelationship Management• Sourced, approached, built relationships & secured advertising clients • Conducted sales meetings, pitched & presented magazine strategy with advertising houses, fashion brands, venues, jewellery brands etc, shared rate card • Through the natural ability to connect, understand & rapidly build relationships, secured contracts & agreed on terms• Attended networking events, exhibitions, lifestyle events & workshops360 management of magazine from planning & sourcing content, to writing material, editing, proofreading, brand management & own marketing• Set up own website & internal digital marketing campaigns• Negotiated with a print house & set service level agreement (SLA)• Determined page budgets & layouts• Scheduled social media, blog posts & monthly newsletter• Set up, styled & managed celebrity photoshoots for magazine coversTeam Management • Recruited & managed a social media manager & content writer• Deployed tasks, provided brief & conducted final editing prior to going to print Achievements• Successfully published a 72-page luxury lifestyle magazine• Managing concepts - writing articles for automotive, travel, beauty & fashion, celebrity news• Officially registered the magazine with barring coding compliance• Secured magazine listing in 2 bookstores, supermarket stores (SPAR) and health and wellness store

People Magazine – Content Writer• Delivered high-quality written articles on a weekly basis, providing insight, information & entertainment as well a breaking news content• Within the team championed contribution on cover story concept & content, using fresh perspective & creativity skills, always sharing suggestions or alternative idea approaches• Liaised with design teams & sub-editors & agreed on final material for print & online distribution• Attended weekly events, representing People Magazine, interviewing celebrities & influences for real-life articlesGET IT Magazine – National Digital Journalist• Sourced & wrote content for 13 websites & an online magazine across a wide demographic• Managed all social media platforms & increased engagement whilst also focusing on website growth & engagement• Engaged with branch network, across the country, sharing magazine strategy & developing relationships with editors• Attended industry events, securing interviews & content

A very autonomous role with a remit to increase brand exposure for a range of high-end internationally imported shoe brands• Sourced, interviewed & appointed brand ambassadors & influencers• Increased brand exposure through further leveraging relationships with journalists, secured interviews, launched events & invited media guests, VIPs, celebrities & entertainers• Researched & engaged with new artists & support their exposure by inviting them to events• Managed celebrity portfolios for advertising work

• Back up research on a range of profile stories• Reported on & penned front-page breaking news entertainment stories• Created content for compelling investigative & human-interest stories• Interviewed sources, contacts & leads, gathering & recording of information

City Of Johannesburg, Gauteng, South Africa

Education record

Education record

Online Short Course, Human Resources Management/Personnel Administration, General