Zara Arsala Email & Phone Number

Mahwah, Nj, Us

San Francisco, Ca, Us

• Responsible for developing and managing the marketing infrastructure, processes, and analytics to optimize operations, enable impactful campaigns, and support revenue growth.• Designing and executing marketing strategies that align with business objectives, ensuring successful campaigns and product launches.• Collaborating with executive leadership to align marketing initiatives with key business outcomes and drive organizational success.• Overseeing the selection, implementation, and optimization of marketing tools and platforms, ensuring seamless integration with business systems.• Leading the execution of marketing campaigns, ensuring timelines, budgets, and performance goals are consistently met.• Streamlining and improving processes for campaign planning, execution, and measurement to enhance efficiency and scalability.• Establishing and monitoring key performance indicators (KPIs) to evaluate program success and provide data-driven strategic insights.• Delivering actionable insights through advanced data analysis, reporting, and dashboard development.• Ensuring data quality and governance within marketing systems to maintain accuracy and drive decision-making.• Partnering with cross-functional teams in sales, product, and customer success to ensure alignment on goals, messaging, and execution strategies.• Acting as a central liaison between marketing and other departments to foster collaboration, improve processes, and ensure operational excellence.• Managing the marketing operations budget, ensuring resource allocation aligns with business priorities and maximizes ROI.• Monitoring campaign and operational expenditures to maintain financial efficiency and ensure results-driven investments.• Building and leading a high-performing marketing operations team, providing mentorship, and fostering a culture of continuous learning and innovation.

Franklin Lakes, New Jersey, Us

• Lead the strategic marketing planning and execution of BD’s Global Health initiatives. • Focused on brand management to ensure consistency in marketing across the regions.• Developed and managed regional marketing assets in various content types including articles, educational guides and videos, social media, and website content. • Responsible for sales enablement assets, toolkits, and internal training across multiple regions• Planned and developed compelling awareness and educational content to help raise awareness and educate internal and external audiences.• Analyzed data into meaningful insights to identify trends, adjust and optimize user experience over multiple touchpoints, creatively repurposing existing assets to re-target and increase brand exposure.

Zurich, Ch

As part of UBS's Equity Plan Advisory Services: • Led strategic planning and content development for the ‘Employee Awards Education’ and ‘Financial Wellness’ programs, aligning initiatives with corporate needs. • Collaborated with Subject Matter Experts and Financial Advisors to identify demand and design go-to-market solutions that enabled corporations to leverage UBS products and services in their employee awards programs. • Digitally optimized website content to enhance the buyer's decision-making journey while continuously strategizing, updating, and repurposing assets to meet multi-channel marketing objectives. • Partnered with agencies to produce and manage digital assets, including sales enablement materials, gated articles, infographics, videos, and social media content.

Ridgefield Park, Nj, Us

> Responsible for thought leadership content to raise awareness and educate prospects on Samsung's partner solutions for Financial Services that operated on Android smartphones > Developed a content-driven marketing plan focusing on thought-leadership insight and brand building> Lead the creation, delivery and management of assets like eBooks, blog posts, white papers, interactive infographics, videos and presentations > In collaboration with cross-functional teams, revamped website and Insights page for the Finance vertical.> Developed go-to-market content for email and social media, optimizing content strategy based on social listening reports from an outside agency> Implemented, tracked and optimized digital marketing campaigns across many digital channels

Alkhobar, Eastren, Sa

As the business development and marketing manager, created marketing plans, built marketing budget reports, conducted buyer persona research, supported marketing campaigns, reviewed and revamped website content and increased social media exposure

New York, Ny, Us

> Responsible for strategic development and management of all marketing initiatives for Bloomberg’s Foreign Exchange and Eco products. > Collaborated with business managers and sales to develop marketing plans on the global level. > Oversaw the execution, design, production and delivery of all marketing activities including digital, in-terminal and print ads, sales enablement assets and promotional items used at various events. > Produced go-to-market content to raise awareness, educate and convert prospects, developed content for the Bloomberg FX site, updated external content including sales promotions, PR releases and in-terminal functional alerts to ensure messaging cohesiveness and brand building.> Planned, launched and supported global sales campaigns through marketing programs, conducted ROI analysis to measure, track and report performance insights and metrics.

New York, Ny, Us

> Worked with Product Managers to analyze, gather and specify business requirements into well-defined functional specs that served as blueprints for projects from start to finish> Developed project plans through user class identification, worked with multiple stakeholders to assess and determine project scope, budgets, feasibility, timelines and risks > As the technology business partner, bridged the gap between cross-functional teams; worked closely with Sales, Business and Product Managers to elicit project requirements and communicated with R&D

New York, Ny, Us

• Developed high-performance software applications for transaction management application using C/C++, Java, visual basic and other shell scripting languages for an escalating number of trade-book users • Performed quality assurance and worked with multiple software engineering tools to improve application efficiency and speed

Port Washington, Ny, Us

Created, developed and maintained backend software involving complex data processing, worked on a number of market research projects using C/C++ and Visual BasicDesigned the back-end execution of collected market data for Coca-ColaUsing SQL and VB created statistical informational systems, GUI programmingSOFT SKILLS: Highly motivated, self-starter, excellent verbal and written communication skills, customer-focused, result-driven, multi-tasker and able to manage time well, flexible and able to quickly adjust to changes in priorities.

Bachelor Of Science, Computer Science

Computer And Information Systems Security/Information Assurance