Creating fresh visual impact within the store, while maintaining the iconic IKEA look and feel the brand is known for.

Since completing my styling course with London School of Styling I have went onto become a Freelance Stylist working on shoots across the UK.I work styling individuals, fashion houses and clothing brands. I provide image consulting services; choosing and co-ordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots.I also work with other creatives in order to produce captivating images suitable for submission to fashion publications and can provide styling services required for adverts, stage and music videos etc.

Creating marketable content for Oliver Agency brands such as B&Q and GoodHome.Styling products and interiors for use in commercial advertising through still life and video medium.

In this role I style clients to help them achieve their fashion goals, whether that be the perfect date night outfit, workwear wardrobe curation or just help to make them look and feel their best everyday.I use professional metrics such as body shape analysis and colour theory as well as taking into account each client’s unique personality, preferences and budget to help them put their best fashion foot forward.

As Fashion Editor I was responsible for the fashion section of each issue. This included the creation of all content including writing and visuals, as well as any trend research, art direction and styling that is required. The sections I produced included:- ‘Editor’s Cut’ which is my pick of the high-street- ‘Trend Spotlight’ where I share my insights on the latest trends- ‘Style FAQ’ where I answer the public’s style dilemmas- ‘The Latest in Fashion’ which is an overview of current fashion news/events- ‘Humans of Belfast’ where I interview locals to see the city through the eyes of its residents

I assisted the Head Stylist and Founder of Belfast Fashion Week, doing the following tasks:- I researched the latest trends for the show- I sourced clothing from a variety of high-street and designer sources based on these trends- I helped style these items to create imaginative outfits for the catwalk, suitable for each model- I helped to create a running order for the show, so that it would be cohesive- I assisted the press photographer and models, ensuring everything went smoothly- I wrote style articles in the lead up and following the event in order to drum up interest- I covered all style events on the company social media platforms to engage with the public

This role focused on communicating the ideal vision of Debenhams to the public, through the creation of enticing window displays, inspiring styling of mannequins and eye-catching in-store visuals. My key duties involved the visual management of the womenswear section. I styled all mannequins with the latest collections to ensure they were in-line with seasonal trends and were visually enticing to increase customer engagement with Debenhams’ brands. I was also involved in creating all of the store displays. This included design, set-up, styling and maintenance in order to produce creative window displays that showcased Debenhams' distinctive brand handwriting.

As a StyleGuru I write engaging content on a variety of topics for the CollegeFashionista site (a platform run by the Trend Forecasting company WhoWhatWear).My writing style and photography skills have been praised, earning me the title of "Rockstar Contributor of the Week" and my fashion articles which are my speciality have made the front page as Editor's Picks.

I am responsible for the Lingerie section of the business. I analyse sales, manage markdowns, allocate to stores, and manage the intake going into the warehouse. I also assist franchise with their stock orders and the wholesale division with orders for third-party brands that stock Boux product. I am heavily involved with all channels across the business, working with Ecommerce in particular to ensure stock levels and therefore sales are maximized.

I worked as an Allocator for Viyella which is part of the Austin Reed Group. I was responsible for the woven category of apparel which includes jackets, dresses and trousers since March. I then switched departments and was responsible for the knits and jersey section of the business and I continued to manage the performance of Viyella's Accessories section.

Studied (BA) Fashion Buying and Merchandising within the Fashion Business and Science section of LCF, University of the Arts London.