Zarah D. Email & Phone Number

Los Angeles, California, United States

San Francisco, California, Us

Los Angeles, Ca, Us

Responsible for improving UI/UX design, leading to 3767.15% increase in dailyactive users.· Implemented efficient task organization methods and optimized Figma filestructure, ensuring seamless collaboration among designers and enhancingteam productivity through the use of version control systems.· Produced NFTs for annual and lootbox community distribution projects andconstructed AR accessible web banners for Scavenger Hunts.· Partnered closely with the PM to validate designs through user research,displaying strong written communication skills to document findings.Additionally, collaborated with leadership for design approval beforedevelopment, presenting effective communication abilities.· Partners with developers on final output and implementation.· Crafted end to end experience for full feature changes. Evaluating featureproposals and communicating UI/UX requirements for documentation. Oneexample of a feature that was established from ground zero was a streak system.Since implementation, DAU has gone up from 2,647 to 102,746 in less than fivemonths.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Worked with stakeholders to go over main requirements and business goals· Demonstrated resilience by brainstorming with the PM and/or product leads tocome up with possible approaches and expectations for the final.· Designed products, sketched Wireframes, and evaluated feature impact basedon user needs and technical constraints· Instituted flows and competitor analysis founded on feature executed.· Ran reviews with PMs and Devs to make sure the planned approach to the designis within technical scope and timeframe.· Created high quality mockups for feature implementation· Ran user tests on Usertesting.com, in person interviews, and Discord channeluser base to validate design changes and clarity· Design System creation, maintenance, and process improvements for theComponent Library , maintained the identity of the brand and brand languagewith Perceptual Patterns such as colors, fonts, iconography, and illustrations.· Multi tasked in a fast paced startup data informed environment· Log user tests, construct user journey maps, detect user pain points, and suggestUX recommendations based on user test results.· Supervised contractors for design and illustrations

Las Vegas, Nv, Us

R&D___Oversaw aspects of design and concept development, and offered design solutions for proof of conceptsUtilized crucial design software skills to assist with projectsLead design organization and whiteboarding sessions, improved processesWorked in tandem with UX Research team to gather qualitative data on AR VR gaming and game developmentPX | Player Experience Team__Offered design solutions that effectively solved problems and enhanced deliverablesCore Loop Experience RedesignProfile Redesign | Concept

Boston, Massachusetts, Us

Product redesign : color and data representation, iconography. Assisted team in product explorations and redesign● Created illustrations to help engage users within Product● Researched design methods and workflows to increase team productivity, focused on design apps and team libraries● Deliver high fi mocks, prototypes, and flows● Cross collaboration with UX Core to implement design consistency throughout various Rapid7 products● Support the UX team and the Marketing team to help implement product changes, website additions, and chat bot iterationsKey Accomplishments➔ Company wide product redesign, Visual changes and Design System maintenance, iconography creation➔ Studies on Color blindness and effective use of color schemes in large scale data➔ Rapid7 Chatbot - design, branding, and experience➔ Spark - Rapid7 conference branding and logo➔ Nova - Rapid7’s Patent program Branding➔ In winning teams for Rapid7’s hackathon two years in a row focusing on In-house applications and profile/onboarding enhancements for desktop platforms

El Segundo, Ca, Us

(POC) Proof of Concept Designer and UI/UX:designed user interface prototypes for mobile and DirecTV Set Top Box interactive platforms. Production Artist: Performed batch processing and asset management.Worked with developers during the design process . Animated design prototypes.

Created and enhanced client based projects for print or on-site photography.Hired on contract basis for Graphic Design, Photography, Illustration, and websites.Previous clients include UR Chicago Magazine, Chicago Innerview, and professionals within the Pool and Billiard Industry.

November, 2009Internship . Produced creative content as needed and conceptualized by the Graphic Design TeamRetouched photos for Ford model shoots using Adobe PhotoshopDesigned E-Mail blasts for Fig Media photography and video promotionsGraphic Designer, Chicago Innerview Music Magazine 2005-2008Responsible for the visual outcome of conceptualized ads and illustrations, with a turn-around time of less than one to two daysMaintained communication with Editor during projects. Assisted with choosing appropriate content for ads based on articles

Photographed musical talent for events and articles. Photographed nightlife for Chicago based clubs and edited photographs digitally for production.

Created art and graphics for publications/layouts.

Assisted producer and director in constructing 3D models for a full length animated movie.Maintained integrity of illustrations through the transition of 2D into 3D MAYA. Participated in producing illustrated content for 3D model textures and background images.Texturing and skinning 3D models- MAYA

Film/Video And Photographic Arts

Bachelor'S Degree, Graphic Design