Zara Jarvis Email & Phone Number

London, Gb

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As the Social Media & Content Manager at STRAAND, a global scalp care brand stocked in Sephora across ANZ, UK, and SEA, I oversee brand guidelines to maintain identity consistency across our communication touchpoints. I lead and execute our social media strategy to boost online presence and engagement, aligning with retail partnerships and sales goals, while managing budgets for optimal resource allocation, driving profitability. Collaborating closely with PR, Product, Supply, Retail, E-Comm, and Creative teams, I ensure alignment of strategies with overall business objectives. Key accomplishments include spearheading social strategy overhaul, managing Sephora launch strategies, and orchestrating successful NPD launches.

Melbourne, Victoria, Australia

As the Marketing Manager at Slick Hair Company, a global FMCG beauty brand stocked in major retailers like Coles, Woolworths, The Iconic, Sephora ME, Urban Outfitters, and Hairhouse, I was responsible for building brand communication strategies, creating engaging content, and managing Shopify operations, including reporting and paid ad performance. I led campaign strategies for new product launches, managed CRM programs, and supported retailer marketing and trade initiatives. Additionally, I oversaw international PR firm contracts, and cultivated strong influencer relationships. My accomplishments include strategising SLICKHAIR's most successful DTC sales day in history, increasing TikTok followers by 79%, and securing major retail partnerships with Boots UK, Priceline, and Woolworths.

Ballarat, Victoria, Australia

As the Sole Founder and Director of SOUNDCHECK AU PTY LTD, I grew the business to over $500k in annual revenue, 13+ staff, and 200+ weekly clients within its first two years through brand strategy, business leadership, and social media marketing.My role included developing staff, overseeing financial planning, and setting key performance indicators. I managed partnerships, executed marketing strategies, handled major events and PR, and used analytics for decision-making. Additionally, I managed the human resources function and built systems and processes to support team development and business growth.

In 2023 I gained a temporary contract with Adore Beauty, working closely with the Private Label team to bring campaigns to life through social media. This role involved developing and implementing marketing strategies, conducting regular reporting and analytics tracking, managing client and key stakeholder relations, and pitching and proposing tailored content strategies. I also spent time within their head office, capturing content with their internal team and managing creative content creation and all social media efforts for their private labels.

During the lockdowns in 2021, I founded clothing company Undecided Kind, that launched to a sell-out audience through strategic TikTok and Instagram marketing. In this founding role, I developed expertise in business strategy and innovation, financial management and reporting, supply chain and inventory management, wholesale buying, and brand marketing. The company closed in 2022 to allow me to focus on further building my career experience.

Ballarat, Victoria, Australia

At A La Mode Boutique, my work primarily focused on managing our online store, shooting low-fi style e-commerce imagery, and collaborating closely with talent. By creating engaging content and building strong relationships with influencers, I significantly enhanced our brand's online presence and diversified our income streams beyond our brick-and-mortar store.

Ballarat, Victoria, Australia

During my time at New Generation Clothing, I gained extensive experience in social media management, influencer and PR relations, and photo and video content creation. I was responsible for crafting engaging content and maintaining strong connections with influencers to boost brand visibility. Additionally, I worked within customer service on the shop floor, and contributed to the store's VM, ensuring a seamless shopping experience for our customers.

Bachelor'S Degree, Arts

Vce Year 12

VCE Subjects: Drama, Music Performance, Theatre Studies, English, Business Studies, Music Industries