Content And Community Manager
Singapore
Content lead for Havas Media‘s social media arm (Socialyse). Managed a team of 3 content specialists and 2 art directorsSocial media guardian for strategy and brand identities across Facebook, Instagram, Twitter and LinkedIn of below brands:• FMCG (NTUC FairPrice, Brand’s), • Sports (Standard Chartered Singapore Marathon)• Alcoholic Beverages (Pernod Ricard Singapore)• B2B (Singtel, Canon Maxify) • Statutory Boards (IES, NCS)• Consumer Electronics (Canon Imaging Asia)• Education (Nanyang Academy of Fine Arts, Singapore Management University)• Hospitality (Mandarin Orchard Singapore)• Self Storage (StorHub)Supported the Havas Strategy team in content & social media for successful pitches – • NTUC FairPrice (June 2016). • Nanyang Academy of Fine Arts (March 2017).• Content strategist behind the award-winning SCMS Digital Queue 2016 – • The largely social media engagement-driven queue chalked up more than 42,000 pieces of content through #SCMS2016DQ from Facebook, Twitter and Instagram, achieved a total reach of 1.4 million in just 7 days, with our opening video content attaining over 234,000 reach with minimal budget. It also helped drive early bird registration sales.Awards Include:• Markies 2017 – • GOLD: Best Idea – Consumer Insights NTUC FairPrice (Twitter). • SILVER: Best Idea for Sports Marketing – Standard Chartered Marathon Singapore 2016. • FINALISTS: Best Idea – Content Marketing (FairPrice), Best Idea – Female Marketing (Canon Imaging Asia). • Marketing Excellence Award 2016 – Bronze • Excellence in Consumer Insights for Canon Imaging Asia (#EOSm10Diaries).