Currently building an exciting fashion and lifestyle retail platform in the preloved retail categories. Leading the narrative when it comes to circular retail, building dream wardrobes and decor with preloved items. Love both the discovery aspect, and reducing waste aspect of what we are building at www.ItsPreloved.comCreator and Executive producer of Pakistan’s first ever Virtual live music festival led by Patari Music in collaboration with Coca-Cola Pakistan. Driving a new user behaviour and bringing on board a ticketed digital experience in a market that experienced a virtual festival was the first time was the highlight of what we did at Patari Music in 2020. We do see a future in ticketed live experiences; let’s see there the path takes us. E-commerce and digital ecosystem crusader/Founder www.zarifaisal.com & www.itspreloved.com/ Director at Patari/ Tedx Speaker/ Finalist Karandaaz Women’s Entrepreneurship Challenge 2017/18/ E-Commerce Consultant for startups with a focus on women led businesses/ Content Strategist/ Logistics and Payments Eco System Analyst/ Team Builder with Focus on Optimising Content Processes for E-Com business/ Data Based product and procurement analyst/ Programmatic marketing and organic data collection enthusiast. Founder www.zarifaisal.com with a special interest in leveraging the power of content marketing and understanding eco system limitations, working around them to build sustainable a e-commerce brand. Have a passion for making e-commerce easy and accessible for the average person. Building organic traction via content marketing, narrative based branding leading to brand loyalty and conversions are my areas of expertise and consultancy. Have a good insight into the startup and VC eco system in Pakistan and work as a networking consultant bridging the gaps between young companies and potential investors.