• Led the re-architecture of the customer-facing web application for improved user experience and performance. • Led the adaptation and standardization of several team processes that increased SROA tech productiveness (code reviews, branching strategy, release management, agile/scrum).• Streamlined the payment experience by providing clear error messaging and resolution paths.• Conducted an e-commerce site audit from a technical standpoint providing insights and steps to help optimize and reduce page load times.• Improved the render time of web pages, reduced page bloat and website load speed by 45% in mobile and 42% in desktop.• Implemented third-party API logging and exception handling for debugging purposes and monitoring downtimes.• Supervised the implementation of an agile workflow helping bring structure to scale the software development process.

• Delivered capabilities and services for all channels to quickly implement and release innovative apps, while delivering a rich, consistent customer experience.• Incorporated RESTful interfaces to externalize legacy system functionalities as services using the Micro-service Architecture style as the development approach.• Enhanced the product catalog browsing experience with faceted search and fast lookups of specific items by scaling out the catalog subsystem to a MERN stack application.• Built an ETL API-based system to sync data between relational and NoSQL databases automatically.• Refined the e-commerce application for maximum speed and performance.• Reduced chargeback fraud from over 2% below the 1% mark. Avoided fines and merchant account risk.

• Lifted AVG conversion rate 17% by streamlining the checkout experience across multiple devices.• Boosted customer retention and engagement by launching V2's Loyalty Program.• Increased customer acquisition by expanding the V2 Profit Affiliate Network’s interface to include additional VMR international sites.

• Successfully led the technical execution of multiple re-platforming projects.• Increased customer acquisition and retention. Reduced shopping cart abandonment rates. • Managed entire project life-cycle by controlling project scope, meeting established timelines, expense budgets and service standards.• Prepared all project schedules and plans, issued full work schedules to client, involved parties for approval, assigned all required project resources, and monitored actual project progress against agreed schedules/plans to ensure completion within specified time and budget.• Responsible for scoping and developing the company e-commerce platform.• Responsible for daily application support, system enhancement, troubleshooting and internal systems administration. • Worked closely with the marketing director to enable the company to nurture newly acquired customers through automated email campaigns and merchandising initiatives.• Created custom solutions to accomplish complex marketing and customer retention strategies.