Director Of Brand Strategy
Created and manage the overall vision and strategy of 3 brands in 3 very different market segments. Developed and executed growth strategies and marketing plans according to brand vision. Managed the brand budget to secure an appropriate Return of Investment (ROI) on media, and all brand investments: including print and online marketing. Carried out country market analysis to evaluate branding, portfolio gaps, competition, and growth opportunities. Secured strategic partnerships to support… Show more Created and manage the overall vision and strategy of 3 brands in 3 very different market segments. Developed and executed growth strategies and marketing plans according to brand vision. Managed the brand budget to secure an appropriate Return of Investment (ROI) on media, and all brand investments: including print and online marketing. Carried out country market analysis to evaluate branding, portfolio gaps, competition, and growth opportunities. Secured strategic partnerships to support branding, sales, innovation, opportunities and feedback.Experience applying the appropriate and cost effective marketing methods for different products; utilising market research, CRM and BTL marketing. Digital content management experience, with SEO, digital marketing, social media partnerships with local influencers and Facebook, Google and other advertising platforms. Show less
