Hey there, I'm Zarrah 👋 located in Toronto, Canada 🍁I have 5+ years of digital marketing experience. Like many marketers, I’m a jack of all trades.• Digital Marketing Strategy• Content Creation & Management• SEO & SEM• Social Media Management• Influencer Marketing• Paid Advertising • Market Research & Strategy• Analytics & Reporting• Graphic Design & Video Editing• Email Marketing• CMS/Website Management • Community Building & Management+ a few more skills and tools in my marketing stack.💻 I am the co-founder and lead marketing at a tech startup. Fun fact: 100% self-funded and bootstrapping. Organic growth to 2000+ users worldwide 5M+ reach online, now steadily moving toward profitability.Mined BTC/ETH/KAS and a proud owner of 0.15 mined BTC (😂) - professionally in web3 since 2022 ☕️ Let’s connect! Grab a virtual coffee and let's chat.
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FounderSyncaraToronto, On, Ca
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Partnerships Marketing CoordinatorSui Foundation Aug 2024 - Present -
Co-FounderAvra Sep 2023 - PresentToronto, Ontario, Canada -
Digital Marketing CoordinatorAxia Jan 2022 - Nov 2023Cayman Islands -
Marketing ConsultantSelf-Employed Oct 2022 - Oct 2023
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Marketing Communications LeadCryptodevs Feb 2023 - Sep 2023Working with a crypto developer community of 14k+ members -
Campaign ManagerSearch Engine People Inc. Feb 2021 - Feb 2022Pickering, Ontario, Canada‣ Plan, execute, and optimize paid media campaigns across multiple channels, including search engines (Google Ads, Bing Ads), and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)‣ Develop and present campaign reports and insights to clients, including performance metrics, campaign analysis, and recommendations for improvement.‣ Conduct research and analysis to develop campaign strategies and identify target audiences, keywords, placements, and other campaign parameters.‣ In charge of creative development across B2C Team for social graphics, including video ads, carousel ads, and sponsored content. -
Marketing ManagerWellness First Physiotherapy And Chiropractic Sep 2020 - Feb 2021Toronto, Ontario, Canada‣ Develop and manage the marketing budget, ensuring the marketing activities align with business goals and budget‣ Develop and implement offline marketing campaigns, including print advertising, direct mail, and events, to reach potential customers in the local market‣ Manage the clinic's website, ensuring that it is up-to-date, engaging, and optimized for search engines and user experience‣ Manage paid media campaigns, including pay-per-click (PPC) advertising and display ads, to drive traffic (Facebook & Google)Manage the clinic's social media accounts to increase engagement and followers, and build the brand's online reputation.‣ Create and design the clinic's website from WordPress & manage website updates and maintenance, ensuring that the website is up-to-date, secure, and fully functional. -
Digital CoordinatorKaia Naturals Sep 2020 - Feb 2021Toronto, Ontario, Canada‣ Manage and execute paid digital advertising campaigns, including Google Ads, Facebook Ads, and Instagram Ads. Creating ad content, setting up ad campaigns, tracking ad performance, and optimizing ad spend.‣ Creating email content, managing email lists, segmenting audiences, and tracking email metrics.‣ Manage the e-commerce platform, including inventory management, order fulfillment, and customer service. ‣ Monitor and analyze website and social media metrics, such as website traffic, conversion rates, engagement rates, and ROI.‣ Monitor competitor websites and search engine rankings to identify opportunities for improvement and optimization.‣ Monitor website technical issues impacting SEO performance, such as broken links, page speed, and mobile responsiveness. -
Marketing CoordinatorSharpminds Academy Jul 2020 - Dec 2020Toronto, Ontario, Canada‣ Plan, create, and manage paid media campaigns on Facebook and Google Ads platforms.‣ Continuously monitor and optimize campaigns for maximum performance, including bid management, ad placement, and ad creatives‣ Provide regular reports and analysis on campaign performance and ROI, including recommendations for improvement and future strategies.‣ Led the re-branding and redesign of the website. Led design, content, and development, to plan and execute the website redesign project.‣ Monitored website analytics to track website performance and user behavior, and made recommendations for improvement.
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Research Content SpecialistWellness Association Apr 2020 - Jul 2020Toronto, Ontario, Canada‣ Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic to the website.‣ Conduct user research and analyze the website and social media analytics to understand audience behavior and preferences, and use insights to inform content strategy
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Social Media CoordinatorDental Office Jun 2019 - Apr 2020Toronto, Ontario, Canada‣ Manage social media advertising campaigns, including creating ad copy, selecting targeting criteria, and monitoring ad performance (Facebook and Instagram)‣ Develop and execute a social media strategy that aligns with goals and brand voice‣ Monitor and respond to comments, messages, and reviews on social media to capture potential dental leads‣ Educate and train dental staff on how to represent the practice on social media in line with the practice's brand standards‣ Create and publish engaging social media content, including graphics, videos, and written posts, on a regular basis
Zarrah Uy Education Details
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Creative Advertising
Frequently Asked Questions about Zarrah Uy
What company does Zarrah Uy work for?
Zarrah Uy works for Syncara
What is Zarrah Uy's role at the current company?
Zarrah Uy's current role is Founder.
What schools did Zarrah Uy attend?
Zarrah Uy attended Seneca College.
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