Sarut Chinprapinporn work email
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With over a decade of experience in digital product management, I have a proven track record of driving growth and innovation at leading financial institutions such as SCB, Thanachart Bank, and FWD Insurance. My expertise encompasses digital strategy, channel management, and product development, where I have successfully led cross-functional teams to achieve and exceed business goals.I hold a Master’s degree in Management and Marketing, focusing on Omni-Channel Marketing, and a Bachelor’s degree in Information Communication and Technology (ICT) from Mahidol University, specializing in Database and Intelligence Systems. This solid educational background, combined with my hands-on experience in digital marketing, social media, and UX/UI, allows me to bridge the gap between technology and business effectively.Throughout my career, I have been instrumental in formulating and executing comprehensive marketing strategies, managing digital campaigns, and optimizing user experiences. At SCB, I drove the success of SCB Connect and Mae Manee applications, ensuring consistent growth by defining and meeting KPIs.I am passionate about digital transformation and dedicated to leveraging my skills in programming, data analysis, and project management to deliver exceptional results. Let's connect to explore collaboration opportunities in digital product management.
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PmoAscend GroupBangkok, Thailand -
Vp - Pmo, Transaction Banking Solutions DeliveryKrungthai Bank May 2024 - Oct 2024Wattana, Bangkok, Th -
Avp Product Manager - Customer Engagement & Digital AcquisitionScb – Siam Commercial Bank Jan 2022 - Apr 2024Bangkok, ThDigital Retail Banking Products:• Led digital launch of retail banking platform, implementing innovative product features to enhance user experience.• Gathered feedback from users and stakeholders to drive product improvements and future enhancements.• Ensured platform compliance with banking regulations and data privacy standards, collaborating with legal and risk management teams.SCBM Credit Cards:• Strategically planned and reviewed marketing campaigns to drive customer engagement and increase utilization of SCBM credit cards.• Developed comprehensive media plans and strategies to enhance customer satisfaction and product competitiveness.• Collaborated with legal, compliance, and risk departments to ensure regulatory adherence for SCBM credit card products. -
Avp Product Manager - Digital Engagement & Acquisition - Digital BankingScb – Siam Commercial Bank Aug 2018 - Dec 2021Bangkok, Th• Developed and implemented acquisition and engagement strategies for SCB Connect and Mae Manee App.• Led cross-functional teams to align product feature roadmaps with business goals and user needs.• Defined and exceeded KPIs, driving consistent growth and success for SCB LINE Connect and Mae Manee application. -
Avp - Digital BankingThanachart Bank Public Company Limited Jul 2017 - Aug 2018Wangmai, Pathumwan, Bangkok, Th -
Digital Campaign ManagerFwd Insurance Jan 2017 - Jul 2017Quarry Bay, Hong Kong, Hk -
Deputy Department Manager - Ecommerce & Brand MarketingThai Union Group Pcl. Feb 2016 - Jan 2017Bangkok, ThQfresh Brand Pioneer Team- Led the end-to-end branding and product marketing initiatives, from initial concept development to product creation, user experience design for e-commerce platforms, and successful brand launch.- Orchestrated both online and offline marketing activities to establish and promote the Qfresh brand.- Established and oversaw the daily operations of the customer service team, ensuring top-tier customer satisfaction and engagement. -
Digital Connection ManagerTesco Lotus Oct 2014 - Jan 2016Bangkok, Th• Developed and executed communication and promotional strategies to enhance Tesco Lotus website engagement.• Orchestrated activation plans and coordinated content updates for a more dynamic online presence.• Utilized Google Ads, Facebook Ads, and other social media platforms to target specific audience segments, optimizing budget allocation for maximum ROI. -
Digital Project ManagerWunderman Apr 2013 - Oct 2014 -
Frontend DeveloperVenda Oct 2010 - Mar 2013London, Gb• Developed and maintained user interfaces for an e-commerce website using Venda technology to ensure seamless user experiences.• Collaborated closely with UX/UI designers to translate wireframes into fully functional, responsive web pages.• Implemented best practices in web development to optimize user engagement
Sarut Chinprapinporn Skills
Sarut Chinprapinporn Education Details
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Mahidol UniversityManagement And Marketing -
Mahidol UniversityInformation Communication And Technology
Frequently Asked Questions about Sarut Chinprapinporn
What company does Sarut Chinprapinporn work for?
Sarut Chinprapinporn works for Ascend Group
What is Sarut Chinprapinporn's role at the current company?
Sarut Chinprapinporn's current role is PMO.
What is Sarut Chinprapinporn's email address?
Sarut Chinprapinporn's email address is ap****@****ail.com
What is Sarut Chinprapinporn's direct phone number?
Sarut Chinprapinporn's direct phone number is +668438*****
What schools did Sarut Chinprapinporn attend?
Sarut Chinprapinporn attended Mahidol University, Mahidol University.
What are some of Sarut Chinprapinporn's interests?
Sarut Chinprapinporn has interest in Children, Digital Marketing, Photography, Animal Welfare, Consumer Behavior.
What skills is Sarut Chinprapinporn known for?
Sarut Chinprapinporn has skills like Jquery, Web Development, Asp.net, Css, Sql, Html, C#, Css3, Html5, Digital Marketing, Online Marketing Analysis, Wordpress.
Who are Sarut Chinprapinporn's colleagues?
Sarut Chinprapinporn's colleagues are ดาราณี ยันต์สา, Theerapon Nanoi, Vichaya Muangmalee, Chutchaya Utchin, Preeyaporn C., Nattapas Kaewmeechai, Chittawan Wetchaya.
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