Zahraa Al-Saffar Email & Phone Number

Dubai, Ae

Dubai, Ae

Dubai, United Arab Emirates

• Successfully expanded House of Comms into Saudi Arabia, overseeing operations, client servicing and new business acquisition, replicating the agency’s success in the UAE.• Offered consultative services that led to consistent upselling and cross-selling opportunities, driving additional revenue and enhancing client satisfaction through insights-driven intelligence.Clients: Google, Reckitt Benckiser (Durex), Public Investment Fund (KSA), Qiddiya, AS Watsons, Meydan, St Regis.

Dubai, United Arab Emirates

• Led a team of 25+ client servicing and creative professionals within the social and digital divisions, enhancing integration and collaboration across the agency to drive cohesive client solutions.• Spearheaded operations and resourcing from pitching through to onboarding and implementation, significantly contributing to agency’s efficiency and growth.• Fostered a highly collaborative and inclusive culture by mentoring and cross-training team members across agency divisions on social media and digital best practices, elevating overall performance.• Delivered high-impact, integrated marketing solutions for clients in government, tourism, hospitality, automotive, and F&B sectors, boosting client engagement and business outcomes.Clients: Dubai Culture, DEWA, INFINITI, Sharjah e-Government, Cravia.

Dubai

• Recruited by the founders of the agency in its infancy.• Launched Digital and Creative arms of the agency, leading in all aspects of integrated communications, strategy, planning, pricing, cross-selling, recruitment, client management, training and reporting.• Devised data-informed marketing strategies and led a team of developers, designers, Digital and Social media teams in execution, reporting and continual optimisation.• Hired and mentored 35+ team members in client servicing, use of Digital and Social media tools, partnerships, strategy, analytics and reporting.• Worked with UAE federal government credit entity Al Etihad Credit Bureau in leading their full digital transformation strategy. This involved website development, web content, creative, thought leadership, internal and corporate communications as well as SEO, PPC and lead generation campaigns.Clients: Instagram, ENOC, HRH The Crown Prince of Dubai, The Gov Games, FIJI Water, Fujifilm, Abu Dhabi Art, Abu Dhabi Culture and Tourism, Boehringer Ingelheim, Jumeirah, St Regis.

United Arab Emirates

• Tasked with building the Propertyfinder market share and penetrating new markets across the UAE.• Consulting for and tailoring packages and subscriptions for the region’s leading developers and real estate companies• Managing 80+ prospects & clients, in addition to supervising a five-member team to refine sales strategies and support in closing deals and upselling existing clients.

Dubai

• Recruited to launch a new market and independent revenue stream for LivingSocial in Dubai (Dubai North). • My task was to venture into untapped territory for the company, educate merchants on LivingSocial and the concept of "group buying" whilst bringing on new clients and consulting on all digital marketing efforts.• Recognised with a quarterly accolade in December 2011 for "making strong moves". This was awarded for bringing in a record number of new clients and regularly placing in 1st place as the top Sales performer in the Middle East region.

London And Dubai

• Worked on a large portfolio of regional PR clients to ensure successful execution of PR activities.• Developed new media relationships and communicated brand messages through a variety of key channels in the sports and automotive industry.• Led development strategies to include social campaigns, press conferences, media coverage, press releases and key networking channels to gain results.• Executed numerous PR press conferences, briefings and announcements for Bentley Motors, McLaren Automotive, The Abu Dhabi Tourism Authority, The Abu Dhabi HSBC Golf Championship, The Abu Dhabi Desert Challenge, The Volvo Ocean Race, Al Habtoor Group and many more.• Organised worldwide press trips for Bentley Motors to Beirut, London, Crewe and Doha.• Successfully launched the McLaren MP-4 12C in the UAE, Saudi Arabia, Qatar, Lebanon and Bahrain.

Bachelor Of Engineering (Beng) Hons, Biomaterial Engineering

Activities and Societies: Art and design, Arabic, English Literature

Associate’S Degree, Advanced Social Media Strategy, Distinction

A-Levels:, English, Spanish, Biology & Psychology