Jonathan Zavala Email & Phone Number

San Diego, California

• Established marketing goals and developed comprehensive marketing strategies in-line with objectives• Developed and maintained a branding strategy for an automotive aftermarket wheel line • Developed B2B/B2C marketing strategies for both brick and mortar and e-commerce company divisions• Researched and analyzed market trends and consumer behavior to propose new marketing initiatives• Managed all advertising promotions including print, local events, sponsorships, web, social… Show more • Established marketing goals and developed comprehensive marketing strategies in-line with objectives• Developed and maintained a branding strategy for an automotive aftermarket wheel line • Developed B2B/B2C marketing strategies for both brick and mortar and e-commerce company divisions• Researched and analyzed market trends and consumer behavior to propose new marketing initiatives• Managed all advertising promotions including print, local events, sponsorships, web, social and guerilla tactics• Managed all tire dealer marketing programs including Michelin, TWI, Continental and Falken • Developed and maintained all marketing Standard Operating Procedures (SOPs) for in-house team• Created all marketing budgets and proposed future marketing expenditures • Evaluated all marketing initiatives and determined performance based on marketing objectives• Responsible for overseeing entire marketing department and the successful completion of all objectives Show less

San Diego, California

• Designed and implemented marketing strategies in line with company goals• Drafted copywriting materials such as white papers, press releases and news articles on a monthly basis• Managed all publicity agencies including PR firms, marketing and media agencies • Managed all advertising promotions including social, web, tradeshows, print and email marketing • Developed and maintained a brand strategy through content marketing initiatives and event marketing • Directly managed… Show more • Designed and implemented marketing strategies in line with company goals• Drafted copywriting materials such as white papers, press releases and news articles on a monthly basis• Managed all publicity agencies including PR firms, marketing and media agencies • Managed all advertising promotions including social, web, tradeshows, print and email marketing • Developed and maintained a brand strategy through content marketing initiatives and event marketing • Directly managed all SEO, PPC and online advertising promotions • Extensively researched emerging market trends to formulate effective marketing strategies • Evaluated and optimized existing marketing initiatives through daily performance reporting Show less

Greater San Diego Area

• Collaborated with a team to build a brand strategy through print, direct mail, web, events and social channels• Managed all SEO campaigns and improved organic search results by 35% • Increased online lead generation by 130% through email marketing initiatives • Analyzed monthly performance reports and offered optimization recommendations • Drafted marketing material for all direct mailers and promotional material• Directly managed all marketing events including webinars… Show more • Collaborated with a team to build a brand strategy through print, direct mail, web, events and social channels• Managed all SEO campaigns and improved organic search results by 35% • Increased online lead generation by 130% through email marketing initiatives • Analyzed monthly performance reports and offered optimization recommendations • Drafted marketing material for all direct mailers and promotional material• Directly managed all marketing events including webinars and hosted networking events• Responsible for managing advertising agency and other vendors Show less

San Diego, California

- Utilized Salesforce to track and organize incoming leads- Worked with a team of 6 on a referral basis to drive revenue for the San Diego region- Established professional relationships with multiple centers of influence: Banks, CPAs and Clients- Developed a 7-step sales process to effectively reach sales plan- Mastered cold calling and foot prospecting- Acquired new accounts, and established lasting relationships

San Diego, California

• Directly responsible for managed all social media accounts and developing future social media campaigns• Managed and promoted marketing event that generated local media coverage • Developed interactive Instagram program increasing fan base by 25%• Researched and analyzed consumer behavior through focus groups, surveys and product reviews• Generated and analyzed daily social media reports to monitor campaign performance

San Diego, Ca

- Helped in the centralized hiring process. - Office experience answering professional telephone calls. - Organized and filed applications using Excel. - Updated meal plan brochures. - Managed manager meal plan expenses. - Date input using meal plan systems

San Diego, California

- Responsible for overseeing all operations of the SDSU American Marketing Association chapter. - Manage a team of 13 executive board members to create professional marketing events, develop an online presence with a website and social media, as well as new member recruitment. - Responsible for maintaining a recognized standing with the national American Marketing Association by serving as a liaison between the two and submitting chapter and annual reports.

San Diego, California

- Designed and distribute weekly newsletters using MailChimp to 1,500+ members near the San Diego area. - Designed and managed SDSU AMA webpage using Bluehost. - Managed all social media channels such as, Facebook, Instagram, and Twitter. - Prepared and designed Microsoft PowerPoints for weekly SDSU AMA chapter meetings. - Established and directly managed a marketing subcommittee of 10 people. - Analyzed social media channels using Facebook and Twitter insights

Diamond Bar, California

- Developed a sales strategy and goals for a grassroots event and managed a team of 12 individuals throughout event. - Designed and distributed postcards and signage to promote event, along with acquiring sponsorship from local vendors. - Prepared and presented completed sales figures to area and regional managers.

Claremont, Ca

- Provided superior customer service- Operated cash registers- Trained staff - Maintained daily operational procedures

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: SDSU American Marketing Association

Associate'S Degree, Business Administration And Management, General