- Reported directly to the resort GM and the corporate office.- In charge of the overall PR & Marketing strategy of the property.- Managed budgets, key messaging, targets for each market and maintaining ROI.- Looked after all design (digital/print), including brand application.- Created new offers ahead of competitors.- Managed press agencies and the distribution of key stories for target markets.

- Launched a reputation overhaul project, following many pandemic related shortfalls.- Regained presence and re-engaged with the lost customer base for the hotel’s well-known brunches, events and rooms, resulting in achieving revenue targets.- Opened up multiple unconventional revenue streams by connecting with platforms. These platforms produced the budgeted targets for the F&B department.- Launched a new communication plan for the hotel in order to keep all major stakeholders in the loop effectively.

Ore is a creative solutions consultancy business covering areas within change management, marketing, business development, creative areas such as advertising, branding, video production, animation, web design and photography. Although these areas are mentioned, our services extend to other optimisation focused areas too.

Worked for Reethi Beach and Reethi Faru resorts.Optimised the resort's reach through channels such as:ATL - online/digital, social, print, banners, other forms of ads. BTL - Word of mouth strategies, direct emailers planning, engaging with communities and CSR. Building leeway for business development and building connections through the right methods to gain traction in new markets.Monitorong tour operator marketing per region and optimising visibility per booking seasonImplementing a content refreshing/content creation plan to always keep audiences engaged.Separate B2B & B2C strategy.Strong focus on 52 week plan and 3 year business plan for the resort, identifying stakeholders, USPs, SWOT, optimising the resort's product placement & using it to market the strengths with competitor set.Created direct packages, tailored for specific people's wants and needs - this included couples, families, thrill seekers, foodies, eco friendly travellers, young/social media friendly travellers, etc. These packages ensure that the audience who views the website are able to book according to their main preferences with a 7 night stay experience, catered specifically for them.Other responsibilities included working with other managers and upkeep of everyday work within back office, aiding and assisting of any remotely PR or in house marketing related tasks, communication and planning of different departments roadmaps ahead according to their own 52 week plan.

Public Relations & Design Consultation entails developing and implementing brands and corporate identities for the Enterprise Development project under the Ministry of Economic Development Maldives.Enterprise Development aims to mainstream Inclusive Growth, creating an efficient and sustainable environment for SME growth, while understanding the challenges faced by the MSMEs and working towards addressing these by providing technical support through the 7 Business Centers established, covering every atoll and every inhabited island in Maldives and also introducing various micro finance schemes for the overall economic growth and to support in creating an enabling environment for SME growth.

Implemented the first marketing plan & department for the company. This included extensive research and setting up of internal items such as the creation of their first special packages, social media accounts were set up, the importance of digital reach was expressed to the team.Extremely cooperative management and directors helped implement many changes and content creation plans to market effectively.Ensured brand values and renowned name was upheld throughout all marketing activities.Evaluated sponsorship proposals and feasibility of each opportunity.Evaluated and supported CSR projects within Maldives to support local communities and events.

This trainee position was the gateway to an understanding of how advertising, designing and marketing go hand in hand.The creative director Mr Aman Ashraff guided and aided the development of my skills.Having worked for different clients of different industries ranging from cement, jewelery, food & beverages, vehicle detailing and many other companies, it was an amazing experience to understand the different of clients and how to handle interactions with clients and presentations.Working for tight deadlines and always needing a creative brain to be functional is a challenge, but the company had a lot of factors that help enable the team and this was overall a very positive experience.

An internship position, working as the only designer for the comaony, undertaking projects such as re-branding, conceptualizing, video editing, animating, layouts.