Euheniy Zayats Email & Phone Number

Kyiv, Kyiv City, Ukraine

Kyiv City, Ukraine

Dnipro, Dnipropetrovsk, Ukraine

CMO in B2B SaaS (CIS, Martech)Created and implemented the hypothesis testing process (backlog, ICE scoring, testing a few hypotheses every month)Changed the company positioningChanged the lead flow and advertising strategy to attract more big clients (from 6 to 20+ demos per month)Increased MRR from new clients by 50% a year (for 10 years old company. MRR in previous 3 years grew only a 10-20% a year )Doubled organic traffic on the siteStarted the ABM program (created ICPs, started lead searching products, set up advertising campaings, creating content for ICPs )Leading a team of 15 people

Dnipro

What I`ve done:Create a marketing department from scratchHire link-builder, set KPIs, set up link searching processes. Now 1 person gets 100+ links per month. Using TIER 2, crowd links, guest posting, scholarship.Hire content manager, copywriter and proofreader (part-time). Now they create and distribute 6 high quality articles per month.Work with PPC and targeting agencies to create advertising campaigns. PPC is not the core activity for LANARS, that's why we outsourced it.Implement client scoring process and integrate CRM for sales. Now we can track different stages of the sales funnel. Can track – can improve.Created LANARS website specification and mockups for designers and developers (using Miro, Figma, Confluence). Continuously testing LANARS website to improve CRO.Take part in website development as a Product Owner and Project Manager. Manage a team of 2 Developers, 1 QA and Designer.Implement marketing analytics and goals(GTM, GA, Search Console, HotJar, LeadFeeder).Implement inbound marketing strategies: SEO, link building, content-marketing, Adwords, Facebook, Linkedin, Quorafrom 0 to 10k users on site in 6 months;Find topics for articles, write specifications for it.Edit and proofread article`sTake part in clients projects as marketing, ASO and SEO consultant.Results:from 0 to 5 sales qualified b2b leads from organic search in 6 months;

Днепр

Украина

Украина