Zayde Gutierrez Email & Phone Number

Rotterdam, Zh, Nl

Rotterdam, South Holland, Netherlands

Lelystad, Flevoland, Netherlands

Remote

Working Capital Associates helps food exporters from Latin America and Africa grow their operations through trade financing solutions.As a Trade Operations Manager, I was in charge of supervising the financed operations of Latin American and African exporters of cocoa, coffee, shrimp, and fresh fruits to Europe, the USA, and Asia. - I managed the client relationships and trade financing forecasts - I was in touch with the buyers to ensure adequate information was given - I supervised export documentation provided by exporters to follow up on timely shipments and payments

Argentina

I was invited twice per year to give a session about e-commerce in China.

London / Guadalajara

Mexican culture and cuisine are highly appreciated in the UK, and Mexican Mama serves as an e-commerce platform for consumers looking for a variety of authentic Mexican foods. - I was head of the Mexican Mama office in Mexico and developed the export department from scratch.- My role was to source a develop suppliers of Mexican products for the UK. I have worked with 30+ suppliers and developed around 300 SKU's for this platform. - I coordinated product development for categories such as tortillas, dried chilies and salsas with the Mexican Mama brand.- I supervised warehousing, exports logistics, and customs clearance.

Shanghai City, China

LITAO is a consulting company dedicated to creating market-entry strategies for F&B brands who want to enter the Chinese market.As a Cross-Border Project Manager at LITAO, I promoted LITAO's services among Latin American companies. Some of my responsibilities were:- Creating LinkedIn content in English and Spanish - Organizing webinars and offline events - Creating partnerships with governments and organizations for the creation of trainings and workshops- Providing consultation about China Market entry strategies

Hong Kong, Shanghai & Guadalajara

Kanté is a Mexican brand that aims to deliver some of the healthiest food products from Mexico (such as avocado oil, honey, agave syrup, vanilla), to kitchens and families worldwide. My responsibilities include:- Account management and B2B sales of food products in Asia (retail, bulk and OEM).- Head of Asian trade missions. (Hong Kong, Shanghai, Japan).- Participation in food exhibitions and business meetings in Japan, China, Hong Kong, South Korea, and USA.- Coordination and supervision of export shipments.- Creation of marketing content for B2B and B2C customers.Achievements: - Increased the sales of the company by 200%.- Closed sales agreements with distributors in South Korea, China, Hong Kong, and Singapore.- Accomplished through distributors the introduction of the brand in retailers such as Hema (Alibaba's supermarket in China), Lotte, Hyundai, Homeplus in Korea, and City Super, AEON and Green Common in Hong Kong.

Guadalajara Y Alrededores, México

Performed a market research of chia seeds in the USA and provided recommendations to thecompany for new product development.Participated in the implementation of inbound marketing strategy and Hubspot for CRM.Coordinated and participated in food exhibitions in Los Angeles, New York and Tokyo.Engaged the company in preparation for food safety and other export certifications.

Chicago

ProMexico is the Mexican government agency in charge of promoting trade and investment. They have offices around the world.- I was selected among hundreds of candidates in a yearly government initiative to develop export strategies for Mexican companies.- Represented a Mexican company producer of calcium carbonate.- Conducted a market study of the Midwestern US plastics industry.- Achievements: Identified the market potential, competition, and engaged potential customers.

Guadalajara Area, Mexico

Divemex is the leading producer of bell peppers in Mexico and exports millions of boxes every year to distributors and retailers in the USA and Canada.- I was responsible for Wal-Mart USA account management.- Coordinated export logistics of fresh vegetables to the USA.Achievements: - Improved by 20% the on time deliveries and overall supplier performance.- Engaged Mexican suppliers of cucumbers and eggplants to export through our Walmart USA account.- Developed relations with reliable cold chain transportation companies to ensure the quality of our deliveries.

Guadalajara Area, Mexico

Guadalajara Area, Mexico

Master Of Science - Ms, Food Systems Innovation (Netherlands)

Master Of Science - Ms, Digital Marketing And Business (Shanghai)

Activities and Societies: Digital marketing in China and Europe

Bachelor'S Degree, International Business/Trade/Commerce

Highest GPA of my class (96 out of 100).