• Assists in developing and executing promotional initiatives, events, to profitably increase consumption within budgeted parameters. • Analyze markets / competitors & effectively utilize the information for future marketing strategies.• Develop new market entry plans with analysis, product and market strategies in partnership with sales & management team.• Closely monitors and analyzes sales volumes, market share trends and competitive activity.• Works with Brand/Marketing manager to develop objectives and strategies for assigned product lines consistent with corporate financial, volume and share goals.• Receive and respond to all sales requests concerning products, promotions, research, etc. and provide accurate information to appropriate departments.