Rye Hotel is an iconic place in Mornington Peninsula providing tourism, hospitality, accommodation and entertainment services. Each and every year, The Rye Hotel with it's affiliated business The Verve Cocktail Bar, Main Sail Sports Bar, TAB Gaming Room, One Four Nelson Luxury Accommodation and Rye Hotel Bistro & Restaurant deliver an unforgettable experience to local guests and thousands of visitors from all around the world.Marketing Specialist Role at Rye Hotel- Digital Marketing- Analytics- Marketing Strategy and Planing- Social Media- Marketing Collaterals Graphic Design- Web Design and Development- Liaising with Sales, Finance and Venue Managers- Email Marketing- Loyalty Program and Rewards- Promotions & Advertisement- Events Support

- All Digital marketing including eCommerce websites, blog posts, social media, EDM's and other forms of Inbound marketing- CRM and inventory management software JIWA and its integration with WooCommerce running on Wordpress- Content management system WordPress and all relevant plug-ins and tools- Marketing Automation system HubSpot with all digital marketing and sales capabilities including building of landing pages, blogs, EDM's, social media feeds and statistics and analytics- Google AdWords campaigns, Google Analytics reporting and recommendations- Strategic marketing and marketing planning including KPIs and ROI- Traditional marketing and events management. Catalogues, flyers, brochures, trade shows, sponsorship- Corporate profile, branding and image- Training, team leading, team working and collaboration with external stakeholders- Liaising with customers, suppliers and associations including ADIA

- Digital marketing projects including desktop and mobile website design, website development and content management, SEO, AdWords Search and Display campaigns, Facebook advertisement, social media engagement (Google +, Twitter, Facebook, Instagram and Pinterest), email marketing and EDM.- Online directories content management (Zomato, Google My Business, Tripadvisor, White Pages, Entertainment Book and shopping centre directories (Chadstone, Doncaster and Eastland). - eCommerce website design and development. CMS, marketing and sales using eCommerce platform.- Real-time analytics and detailed segmentation across all marketing channels using Google Analytics. Discovering high-value audiences and power customer intelligence. - YouTube channel management, media development and production using editing software Final Cut Pro X.- In store promotions via traditional printed materials and advanced digital media management.- Graphic design and creation of promotional materials, ads, product packaging, brochures and catalogues.- Product and premises photo shooting and editing for print and digital use.- Close cooperation with other departments on yearly marketing plans and product development.- Stakeholder management, networking, CRM and reporting to directors.• Played significant role in enormous company growth achieved in recent years.• Wholesale marketing support to our major customers including Coles, Woolworths, Crown Casino, MCG, Qantas, Australian Army, Bidvest, McDonald’s and Tennis Australia.

- Development and maintenance of key accounts for hospitality business.- Key customer/stakeholder relationships at senior management level.- Achieve budgeted sales and gross margin targets.- Coordinate public relations and media communications to support marketing strategies.- Conduct customer behavioural research, CRM, direct marketing and promotional activities.

- Temporary call centre role. Working on targeted market research campaigns on behalf of corporate brands.- Perform telemarketing activities (cold calling and warm calling).- Attend medium level management meetings. Training and mentoring of junior staff.- Was part of successful campaigns for Tourism Australia and the National Visitor Survey.- Cooperated on various campaigns for multinational companies including Caterpillar and Hewlett Packard.

- Assist in setting up sales and marketing processes, preparation of recommendation reports.- Conduct research and analysis on local and international employment regulations, legislation and VISA.- Liaison with local and international government departments, lawyers and schools to develop partnerships.- Company sold to Singapore-based investment company. Received commendation for my contribution to project.

- Provide innovative expertise on marketing strategies to increase customer base in key market segments.- Graphic design, printing and distribution of various marketing materials.- Prepare and implement marketing plans and all marketing collateral for business growth.- Organised specialized building and construction seminars for potential customers.

- Cooperate on marketing projects for automotive parts manufacturer.- Implement, monitor and evaluate marketing communication mix.- Leader of marketing project “Customer loyalty cards as a company’s marketing communication tool”- Cooperate with multinational companies including Mercedes, BMW, VW and GM.