Fractional partner marketing role focused on fulfillment of global accelerator programs funded by ministries of Japan, Korea, and Kazakhstan.

Advise venture backed companies by assessing product viability and assisting them in seed funding through enterprise acquisition. Consultant for companies backed by White Star Capital, Hoxton Ventures, Bloomberg Beta, Real Ventures, BDC Capital, Chris Anderson. Eduardo Gentil, Jacqueline Novogratz, Mehdi Alhassani, Ana Carolina, Entrepreneur, Obvious Ventures, MIT, Ittleson Foundation, J.M.Kaplan Fund, SC/E, MassCEC, WhiteHouse.gov, ServiceCorps, The One Foundation, The Godley Family Foundation, the Boston Foundation, Boris Jabes, Ilya Sukhar, Chris DeVore, Alex Payne, DJF, Liquid 2 Ventures, GSF, Sanjay Jain, Felix Anthony, Uma Raghavan, TiE LaunchPad, Level Equity

● Oversaw customer, HR, and legal operations to close sales quicker, expand contracts, and improve operational performance● Drove pricing migration from self-serve to enterprise plans with automated upgrades, in-app purchase flow, and data integrity● Developed product tours, which increased average subscription length by 56% and average annual revenue per user by 266%● Identified funnel bottlenecks and optimization opportunities; developed and maintained sales enablement process and documentation● Worked alongside a16z and Google’s internal teams (Ads, Google Search Console) to increase acquisition metric performance

● Managed Customer Lifecycle: Awareness to Evaluation, Evaluation to Purchase, Purchase to Expansion & Advocacy● Developed Process & Strategy, Lead Handoffs, Segmentation & Account Targeting, SLAs Forecasting, TAM, CPQ

● Directed Pipeline Management, Deal Desk Renewals, Client Health, Upsell Strategies, Product Usage Data, Onboarding, and Expansion● Data & Insights: Monitored Conversion Rates, Pipeline Generation, Bookings ARR, Win Rates, Loss Analysis, Net Retention, Churn Pipeline, NPS

● Built Systems: Marketing Automation, Data Enrichment, Prospecting Tools CRM, Sales Engagement Analytics, Hubspot CRM, and Support Tickets● Led Enablement: Curriculum Dev, Rep Playbooks Objection Handling, Call Coaching, Content Library Performance, CSM Playbooks

Within my first month, I built a deep understanding of our data management and development principles, technology infrastructure, modeling approaches, data science approach, and code base. By the end of month three, I began leading spec development and contributing to the implementation of a range of algorithms -- enforcing quality standards of predictive performance while preserving privacy. By the end of month six, I significantly contributed to our sorting algorithm, led the development of new features, and advanced our capabilities in customer acquisition and retention. This will result in increased predictability.

• Hired initially as SEO trainee for web development company specializing in staffing & recruiting, I eventually led technical marketing team to create and run conversion optimization as a product offering alongside Search Engine Optimization • Facilitated work sessions with marketing team to leverage technical skills and drive consensus, allocate resources and define program initiative rollout timeframes for clients in the continuing marketing services• Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning• Leveraged internal technology resources to build out hundreds of landing pages and used industry best practices to consistently improve on-page engagement metrics (bounce rate, pages per session, session duration)• Experimented with lead acquisition team across various channels to continuously lower cost per acquisition for our Lead Generation clients

• Designed, led and implemented incremental monetization and retention strategy for Hatchlings • Formulated the value proposition and strategy to penetrate and take email market share from existing video game companies such as Zynga and Ubisoft, while breathing life into the micro-transaction market through affinity targeting.• Coordinated with team to review previous surveys and user behavior data in SQL to identify core activation mechanics• Reverse engineered attributes of most engaged players and created daily email to promote in-game communities, leading to a 110% increase in ARPDAU• Managed web experience to have intricate knowledge of users first five minutes (the tutorial phase) to reduce churn and increase monetization• Ran queries in MySQL to isolate differentiating behaviors in high-value customer segments• Increased average revenue per visitor by 106% through checkout page optimization• Created social mechanics giving other users notifications when an in-game friend made a purchase, leading to a 20% increase in clicks to cart and an 8% increase in conversion rates

Social Media Marketing• Tailored strategies, campaigns, content and brand voice to meet client and brand needs while also aligning with values of customer• Measured/reported results of social media campaigns• Provided outbound engagement tactics, increasing repeat purchase rate by 39% and increasing average order value by 8.1% and organic reach by 1700% in 6 monthsProduct Management & Marketing• Worked with all levels of the organization from marketing, design and engineering with a focus on growing the user base and increasing engagement• Used content marketing to build authority and credibility within industry, leveraged into large-scale partnerships• Optimized conversion funnels, set up QA, usability tests and run A/B testing• Supported management staff in planning special events, meetings and speakers• Managed user acquisition campaigns including SEO and PPC advertising• Created email program that has more than 5,000 subscribers with a open rate of 30.1%• Created and develop Ambassador programs for universities• Supported product development for pricing, product line expansion and revenue modelsProject Management• Created and managed information-sharing system with off-site developers to provide weekly updates on 6 concurrent projects.• Worked with internal technical staff to create 6-month project timeline for 3 corporate clients• Implemented resource management techniques to reach maximum capacity for all team members• Adjusted release plans and schedules on an ongoing basis• Broke down product backlog into small, valuable, and testable user stories• Coordinated with project stakeholders to plan monthly milestones, set agendas, and disseminate meeting notes to relevant parties• Advised on agile/scrum workflows and structure and promoting overall organizational efficiency

• Managed all aspects of projects including logistics and requirements, including: third party, vendors camera operators, shifts, sponsoring, catering, internal communication, credentials, and transportation• Created, maintained, and controlled budgets for each project

• Contacted businesses and private individuals by telephone in order to solicit sales for company's goods and services• Telephoned and wrote letters to respond to messages from customers and to follow up initial sales contact• Prepared RFP documents for $100,000+ implementation plans • Executed marketing plan to acquire users and fuel the inbound lead pipeline

Emphasis on Logistics: Leadership of logistics processes, including planning and communication. Receiving processes, freight flow and replenishment, transition, productivity results and backroom inventory management. Supervised teams, ensuring safe working environment and meeting team expectations.

• Leveraged experience to support the email team to deliver thousands of new leads per month, onboard new customers, and drive product engagement over time • Planned, tested and executed 30+ monthly internal batch email campaigns across multiple lists and 100+ segments with engaging content and offers • Managed our drip campaigns (acquisition, onboarding, engagement and win-backs) and develop new concepts using lifecycle and behavioral analysis of different customer segments • Executed at least 50 new email creative design and messaging tests with support from product and sales teams • Gathered data from the ESPs and internal sources to generate and distribute weekly reporting for performance and test results • Worked within industry best practices to increase deliverability rates while decreasing spam and unsubscribe rates through a combination of copy writing, AB testing, and technical design • Managed and enhanced technology platforms supporting email programs (Marketo, Optimizely, MailChimp, Survey Monkey, Litmus) and test new tools that can drive greater program efficiency • Coordinated with members of the marketing, product, experience, and development teams to ensure maximum impact of email campaigns across all enterprise value drivers

• Prepared RFPs for different markets of consumers• Used Bloomberg and Bull/Bear Reports to give sales teams insights on price drivers • Created sales presentations including market reports and competitive analysis• Translated technical and other ideas into easily understandable text• Wrote and reviewed proposal sections and related proposal documents• Organized material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology

• Assisted R&R to help companies in Des Moines find their real estate solutions by marketing R&R Realty Group's 5 million square feet of office, industrial, flex and retail space• Leveraged data and insights to drive business results• Copywriter for monthly newsletter distributed to 300+ companies• Stoked growth through responsive curation and copywriting of weekly campaigns/ blogging/ sales materials • Targeted various B2B demographics with a B2C orientation• Brainstormed and crafted clean copy that hooks readers and reflects the R&R voice • Managed all company content across Sales /marketing materials, website, email copy and various other outlets • Developed fluency with online publishing tools, as well as presentation creation