Zack Walters Email & Phone Number

Atlanta, Georgia, Us

I oversee a team of 4 paid search managers as well as several agency partnerships. My team is responsible for over $75M in annual ad spend across 11 retail departments. My job is to knock down problems for my team and to tell any VP who will listen how excellent my folks are at theirs.

Atlanta, Georgia, Us

I directly manage all aspects of paid search and social marketing for building materials, including lumber, roofing, and doors and windows. I rapidly assumed responsibility for campaign strategy, keyword portfolio development, and bidding optimization for three departments with an annual spend of over $8M. Alongside my media planning colleagues, I assist with vendor collaboration to develop and launch analytically sound and diverse campaigns to most efficiently deliver results to the business stakeholders. Once these campaigns have been executed, I measure impact, capture customer learnings, optimize performance, and scale successes for later implementation.

Dragon Age RPG Set 3Client: Green Ronin PublishingContributed 20k words on setting and new mechanics to the third core set of the Dragon Age RPG. Primarily responsible for converting spell mechanics from the video game to the tabletop and providing guidelines for high-level social rewards.League Of Legends ProjectClient: Riot GamesI contributed game content to an unannounced project for Riot Games' ground-breaking League of Legends.D&D Online Complete Class GuidesClient: Turbine Game StudioCreated a series of web articles detailing gameplay options, designed to promote the free-to-play update to potential new players."Virtue and Power," "Dwelling in Darkness," and "The Hunt"Client: White Wolf Publishing For three years running I was contracted to write free quickstart adventures designed to promote major roleplaying game releases. Dwelling in Darkness received a Silver ENnie Award at Gen Con 2008.

Dallas, Tx, Us

I worked with a small, white glove team within the Yellow Pages to deliver custom-tailored paid search solutions with an average spend of $8k per month. We served the needs of clients who wanted to move beyond the standard product model while still benefiting from the unified messaging across print and digital channels the company offered.• Oversaw a portfolio of at-risk, high-value clients transferred to my management to save their contracts. Maintained 80% retention over 6 months.• Responsible for the performance of 35 clients with total monthly budget exceeding $200k. Increased primary KPI of monthly lead counts by an average of 16% in 6 months.• Collaborated with platform engineering to act as a subject matter expert for in-house account management software. Provided supplemental training for other analysts and account managers.• Tracked performance of accounts via Mongoose call metrics and Acquisio reports.

Dallas, Tx, Us

I worked with a small, nimble team tasked with building the future of search products at YP. We interfaced with engineers and product management to contribute front-line data and account management insights to the product development process. My primary goals in this role were to ensure these new products exceeded industry standards while delivering success for the 15,000+ current small business clients who will rely on them.

Dallas, Tx, Us

Founding employee of YP Holdings.I manage a portfolio of 150 small-to-medium business accounts in Wisconsin with a monthly budget over $200k. All keyword and landing page optimizations are at my discretion, and I have final review of bid management algorithm changes for my accounts. I also regularly collaborate with sales staff and customers to evangelize the product and maintain insight into all stakeholder goals.My seniority and excellence in this role resulted in a promotion to team lead to ten other analysts. Coordination of caseloads, scheduling of special projects and overseeing ongoing training for these individuals falls to me. In addition to working with my direct reports on a day-to-day basis, I have also trained over 30 new hires for my department.

Fort Lauderdale, Fl, Us

I worked in a customer-facing role, making changes to SEM campaigns for AT&T's YPConnect product. I fielded tickets submitted by the AT&T sales team as well as those directly requested by the small-to-medium business owners. Changes to campaigns were made at my discretion--I exercised the final say regarding quality control and projected impact upon search performance.I was also utilized by my team lead as a supplemental training resource for both new hires and long-time employees. I moved out of this contractor role after being hired as a full-time AT&T management employee.

Reykjavik, Na, Is

Hired after a three month internship, I initially oversaw promotion and fan support for a collectible card game and roleplaying book line. This entailed coordination of volunteers via email and product via the distribution warehouse. I also revised and wrote content for three separate product and promotional websites while maintaining a news feed and web store at white-wolf.com. After the company’s focus shifted to computer games, I worked on copy for EVE player newsletters that reached hundreds of thousands of gamers.

B.A., English

Bachelor Of Arts (B.A.), English Language And Literature/Letters