Creative Director passionate about impactful brand strategies, I specialize in leading large-scale projects that create memorable customer experiences. I bring curiosity and trend-driven insights to every project, developing immersive environments with branding that spans across mediums— with over 10 years experience designing in-person spaces, web and app platforms. Known for patience and collaborative problem-solving, I unite diverse teams under a shared vision. With a customer-centric approach, I thrive on mentoring young designers and fostering an inclusive, inspiring culture that promotes continuous growth and development.
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Interim DirectorCreator Zone Mar 2024 - PresentLake Stevens, Washington, UsLaunched a new STEAM(Science-Technology-Engineering-Art-Math) focused brand 'Creator Zone' aimed at enhancing educational opportunities for families, while addressing community needs and engagement.*Fundraising Success: Successfully raised start up funds through strategic partnerships with private investors, local businesses, and community engagement initiatives to establish the site equipment and programs.*Revenue Growth: Spearheaded the development and implementation of innovative STEAM programs, resulting in 600% revenue growth and significantly increasing enrollment within just six months.*Social Media Expansion: Designed and executed a community-focused social media strategy from the ground up, rapidly increasing the following from 0 to 2,000 highly engaged families, fostering a vibrant online community.*Community Engagement & Awareness Initiatives: Expanded outreach efforts to secure scholarships for underserved families, directly contributing to 150 program enrollments over three months and reinforcing our commitment to community support. Grew our email list by 800% within three months through direct engagement at local markets, significantly enhancing community connections and awareness of our programs.*Inclusive Program Development: Developed hands-on STEAM learning programs specifically for underserved communities, empowering youth with confidence and essential skills for the future. Notably, 60% of students returned for additional programs, demonstrating program effectiveness and community impact.Through these initiatives, I established a strong foundation for sustainable growth, created a thriving community network, and provided vital STEAM resources to families, significantly enhancing educational outcomes and engagement within the community. -
Creative DirectorCreator Zone Oct 2022 - May 2024Lake Stevens, Washington, UsAs Creative Director at Creator Zone, I led the transformation of a rundown commercial space into an inviting, highly functional educational facility that fosters creativity and community engagement through STEAM education, while developing a brand identity that encapsulates the essence of the community's spirit and youthful energy.*Brand Development: Created a vibrant and engaging brand that resonates with the local community, emphasizing a "permission to play" ethos that encourages exploration, experimentation, and collaboration among participants. This brand identity is integrated into all aspects of the facility's design and programming, and marketing.*Space Transformation: Led a comprehensive renovation of the commercial space, reimagining its layout and aesthetic to create an immersive experience that fosters creativity. This involved strategic planning and collaboration with tradesmen, designers, and volunteers to ensure the space was functional, accessible, and inspiring.*Design Elements: Incorporated dynamic design elements, such as flexible workshop areas, hands-on learning stations, and creative zones tailored to various ages and skill levels. This included integrating additional light, vibrant colors, and interactive installations that invite users to engage with their surroundings.*Community Engagement: Actively involved the community in the transformation process by hosting design critiques, online poles and feedback sessions, ensuring that the final space reflects the needs and desires of the local population. This collaborative approach not only enhanced the design but also built a sense of ownership and pride among community members.The newly designed facility has become a hub for creativity and learning, attracting individuals of all ages and skill levels. The brand successfully embodies the spirit of the community, fostering an environment where everyone feels empowered to explore their creative potential. -
Project SpecialistShopify Oct 2018 - Mar 2022Ottawa, On, CaI led data-driven employee development initiatives and continuity strategies across key support systems while managing a team to design a custom ROI tool that evaluates the impact of professional development on organizational growth. This initiative positively impacted over 2,000 staff members, providing measurable outcomes and fostering a culture of continuous learning and development that not only improved employee engagement but also strengthened alignment with the organization’s strategic objectives and brand identity. -
Social Media Quality Assurance Program DesignerShopify Oct 2018 - Feb 2021Ottawa, On, CaDesign Shopify’s Social Media QA program to ensure impressions & interactions for the accounts 5million+ followers are on brand.Collaborate with cross-functional teams to navigate complexities and drive results, contributing to the overall success of Shopify’s brand presence. -
Social Media SpecialistShopify Jul 2017 - Oct 2018Ottawa, On, CaInspired and guided entrepreneurs globally devising dynamic Social Media engagement strategies. Founded the "Business Coaching Club" to foster internal team growth. Represented Shopify, public speaking at major industry events including Shop Class, VidCon, and Summit across the U.S. and Canada. -
Customer Success AdvisorShopify Nov 2016 - Jul 2017Ottawa, On, CaA deep understanding of Shopify's platform committed to building genuine connections between customers and brand, fostering lasting relationships and positive impressions. -
Brand ConsultantFreelance (Self Employed) Dec 2015 - Nov 2020IeSpecializing in the Fashion & Lifestyle niche, Zea collaborates with entrepreneurs at every stage of their business journey, fostering an authentic online presence. Zea's portfolio includes Vancouver Fashion Week, So Martha So Mary, Shahana Pearls, Hidden Secrets App, Not All Talk, Villa Del Lobos. -
Marketing CoordinatorPocket Square Nov 2014 - Dec 2015Grey Lynn, Auckland, NzBuilt strong client relationships and aligned social media strategies with company objectives while managing e-commerce advertising accounts across platforms like Google, Facebook, and Instagram. I created compelling graphics, executed marketing campaigns, and reported on advertising budgets and ROI. Working with notable brands including Superette, Stolen Girlfriends Club, Juliette Hogan, New Zealand Fashion Week, Salasai, Belle Bird, Status Anxiety, Kagi. -
Office AdministratorThe University Of Auckland May 2014 - Jul 2014Auckland, NzMy responsibilities included organising tours and workshops, frontline greetings, setting up meetings, filing students grades, responding to calls & emails to the Fine Art school.
Zea Smith Education Details
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Lighthouse LabsDiploma Of Full-Stack Web Development -
The University Of AucklandElam -
Alma Mater Studiorum – Università Di BolognaGreek Literature & Art History -
Saint KentigernCollege
Frequently Asked Questions about Zea Smith
What company does Zea Smith work for?
Zea Smith works for Creator Zone
What is Zea Smith's role at the current company?
Zea Smith's current role is Creative Director | Creator Zone.
What schools did Zea Smith attend?
Zea Smith attended Lighthouse Labs, The University Of Auckland, Alma Mater Studiorum – Università Di Bologna, Saint Kentigern.
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