Zeb Allan Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

My own little agency away from home.

Melbourne, Australia

As the Melbourne Head of Marketplace, my key achievements to date include:Broad governance and support of the Wavemaker Investment product, overseeing billings in excess of $201m per annum.Played a pivotal role in supporting and engaging in pitch pricing responses, global media audits, and tracking performance-related incentives.Worked closely with specialist business units and client leads to ensure proprietary media solutions are best in the industry and maximize their utility to provide the highest benefit to clients.Provided high levels of support from negotiations to technical assistance on trading systems across all teams.Developed a team of high-performing and proficient trading members, providing support through the creation of streamlined processes for the analysis and feedback of TV/OOH/Radio responses.Presented market landscapes with actionable insights to clients and offered high-level economic and market commentary.Presented the Media Module in the AANA Brand Masters course from 2019 to 2023.Served as the agency's first line of contact for media partners and acted as a systems champion for proprietary products and industry tools, including Spectra MD, L&J - eRAM, eTAM, TVMap, Docusign, SMD Ratecard Loading.

Melbourne, Australia

Worked on the Mars Wrigley Confectionary /Pet food, and Masterfoods portfolio, helping deliver smarter investment strategies within the Mars marketing framework.My previous experience working across ABAC guidelines (Alcoholic Beverages Advertising Code) has allowed me to learn the RCMI (Responsible Marketing to Children Initiative) quickly and effectively helping navigate, develop processes and systems targets to meet buying KPIs in a challenging framework.I am proud to commit myself to take an active part in supporting and training team members across the agency through one on one training; and the MediaCom mentoring program. I enjoy providing guidance through leadership and being a positive role model; and feel that this has had a positive effect on tenure within MediaCom. From the CUB team, my last coordinator and mentee are still employed at MediaCom with tenure of 3 years and 2.5 years, respectively.Across the Victorian Government; I was responsible for contract control, reporting, setup and transition of the campaign, functional and recruitment accounts from other agencies and again through Machinery of Government changes.Across contract control and negotiations for the CUB portfolio, I managed a higher than 8.8% YOY Hard Value Target. Strong relationships with the media were imperative to achieving this yearly target.Across my career, at MediaCom, I have led buying and investment across account billings over and above $260m.

Melbourne, Australia

Led a small two-person team across the NAB/MLC business units; providing buying (Offline/Digital), investment planning (TV/ Sponsorships) and social uploading/monitoring and reporting. Training team members in digital and social aspects across the NAB and MLC account. eEmployee tenure was a year and eight months, with two promotions before they left Mindshare.Implemented automated TV post tracking processes/templates to streamline; campaign makegood discussions and tracking updates with the TV networks. These automated reports significantly reduced Post Campaign reporting times and the time taken to analyse TV delivery.

Melbourne, Australia

Clients: Coles Supermarkets, Loreal Group - L’Oréal Paris, Maybelline New York, Garnier, L’Oréal Professional, Origin Energy, KmartAir Asia, Fridcorp, Bosch, Australia Post, ViridianClient Highlights:Over the course of my time at UM I have led multiple small trading teams across different clients, primarily in groups of 2-3. Across the Coles Supermarket portfolio of retail offers, I led a team of 2 buyers and a coordinator coordinating all retail/supplier funded campaigns as well as personally buying new product division launches for Coles own brand products.I maintained contract control, sponsorship evaluation and negotiations across Coles, Origin and Kmart over my careers feeding into the broader Wesfarmers negotiations and group contract tracking.In a TV buying position across the L’Oréal Group, I was tasked to beat Ebiquity KPI benchmarks (Position in Break, CPM, Average Ratings, Reach Goal Achievement) tied to the agencies PRI. I secured a strike rate of 97% and in conjunction with another buyer secured the agencies full PRI bonus for that year. Another buyer and I gained commendation that year from L'Oréal’s Head Office in Paris as having achieved the best TV results globally.I commenced working at UM as Digital Account Manager planning and implementing digital performance campaigns across the following clients: Air Asia, Australia Post and Bosch, on direct IO and performance related campaigns.

Melbourne, Australia

Working for the Adconion Media Group allowed me to get a good solid foundation on the technology capabilities of early Ad-Tech practice. In my role as a media buyer, I sourced digital inventory for sales teams to sell in verticals. By blending different buying approaches; CPM, rev-share; tiered and hybrid buying; I assisted in ensuring that the media team maximised margin and gross profit in the Australian market. I was Melbourne’s technical lead for the purchase and implementation of rich media and expanding units across the network and developed a suite of campaign and analytics reporting to ensure the sales and media directors could set campaign sell/buy benchmarks.I established a suite of training modules for the onboarding of new media account executives which were recognised internationally as the new standard of training for the Adconion Academy.