As a serial entrepreneur, I have founded five successful startups, two of which were acquired by Fortune 50 companies, including Microsoft and Ricoh. My time is largely devoted to engaging with and learning from founders, online marketers, and e-commerce professionals, integrating their insights into Obviyo’s product strategy.My current focus is on driving product-led growth in e-commerce.Why this focus? E-commerce businesses are at a critical juncture. The unsustainable rise in customer acquisition costs necessitates a rethinking of the e-commerce go-to-market strategy. The most significant opportunity lies in the abundant availability of customer and product interaction data, which, with the advent of a new generation of AI, can be harnessed to drive profitable revenue growth.Our mission is to empower e-commerce merchants by enabling them to leverage their most controllable assets: their products and their data. This is the essence of product-led growth in e-commerce.Privately, I enjoy playing tennis and golf, though I admit my performance is often mediocre.