• Redefined the marketing and communications strategy by defining the tone, voice and visual identity of the brand to establish key messages, target audiences, and calls to action• Crafted a digital marketing strategy for social media, website, and newsletters, aligning with the brand's identity• Improved the user experience of the website through strategic page redesigns tailored to user preferences and needs• Collaborated with various teams across the university to develop and execute external communication plans, encompassing media outreach and op-eds• Planned and curated monthly social media content calendars, incorporating thematic content around significant events such as Global Entrepreneurship Week, Black History Month, and Women's History Month• Design and branding for key events such as the Street Fair and Global Entrepreneurship Week. This includes graphic design of print and digital collateral, as well as coordinating the printing and distribution of materials including postcards, banners, posters, stickers and other merchandise.• Effectively managed and delegated tasks to work-study students who executed the social media strategy; hiring manager for the student positions• Pioneered a new video series, showcasing entrepreneurial stories through concise interviews, fostering engagement within the network• Regularly measured and analyzed social media analytics to track progress and optimize account activity• Utilized MailChimp analytics to assess newsletter statistics, refining content strategies for improved audience engagement• Represented the brand at conferences and conventions by creating handouts for attendees, setting up our space and table, doing photography and recapping the events on social media

• Marketing Manager at THE TEN SPOT Oakville, Port Credit, Markham and Don Mills• Developed and executed a marketing strategy consisting of increased video content on the social channels to increase engagement and followers on Instagram• Schedules content days and site visits at each location• Established partnerships with local businesses to form collaborations• Developed an influencer marketing strategy and invited content creators from the beauty niche to the four locations to create videos in order to raise awareness of the different services offered and to increase engagement on Instagram• Filming, editing, graphic design and copywriting of all social media content

• Monitored the faculty's website, completed update requests, and produced written and graphic content for the website and faculty• Lead the website renovation project to redesign and restructure the brand's website by conducting user research, creating wireframes, co-ordinating with department heads, and providing solutions for existing problems• Acted as the direct contact between the web developer/website host and our team• Restructured the internal communications database for easier access of files• Producing, publishing and daily monitoring of content, copy and engagement for social media platforms• Initiated new social media campaigns including the faculty's first Black History Month social campaign• Initiated a plan to measure social media analytics by producing detailed monthly and yearly reports• Increased the engagements rates on Facebook by 126.7%, Instagram by 120.7%, and Twitter by 269.6% in my first three months (when compared to the previous 3 months)• Crafted monthly newsletters in MailChimp• Managed subscriber lists for students, staff, faculty, and alumni• Managed and delegated tasks to a team of work study students who were focused on creating and promoting EDI (Equity, Diversity and Inclusion) content for the faculty. Conducted biweekly meetings for progress updates.

• Producing, publishing and daily monitoring of content, copy and engagement for social media platforms• Engaged weekly with social media followers and responded to 10-12 interactions in the Facebook inbox monthly• Increased engagements on Facebook by 41.5%, Instagram by 21.1%, and Twitter by 98.6% in one year (when compared to the previous year)• Measured social media analytics through biweekly reports on SproutSocial. Analyzed the results and made recommendations based on findings.• Developed, created, and analyzed paid ads/social media campaigns using the Facebook Business Manager• Analyzed website statistics through Google Analytics to determine how the pages were performing• Designed and created video and graphic content for social media campaigns• Photography and videography. Coordinated and executed of all phases of production from conceptual development and storyboarding, to shooting, editing, post-production and publishing. Edited approx 25 videos during my time at York.• Delegated tasks to a group of work-study students who assisted on projects

• Filmed and and photographed sports events and competitions at the Markham Pan Am Centre• Produced a video highlight of each event• Produced a high quality commercial featuring drone footage, highlighting the facility and its spaces

• Managed the Must Be Kismet brand on Instagram• Increased the Instagram following by 24% in 3 months (~14k-17k)• Scheduled weekly content for Instagram using Planoly. Organized a grid aesthetic, wrote copy for social content, and engaged with followers in the comments and DMs.• Attended the Must Be Kismet 2019 and 2020 Bridal Shows and interacted with vendors, partners, fashion designers, and models• Livestreamed the Must Be Kismet 2019 and 2020 fashion shows to an Instagram following of over 14k

• Created and scheduled daily social media posts and stories for Instagram• Engaged with customers and followers on Instagram by facilitating interactions and answering questions received in the inbox• Measured the analytics of each post (reach, impressions, and engagements)• Improved website SEO by using keywords, related content, and widgets• Improved daily sales while tracking KPIs including foot traffic and revenue• Visual merchandising and personal selling for the store's target audience• Worked directly with stylists to prepare for photoshoots• Assisted and behind the scenes during photoshoots

As the Communications and Social Media Coordinator, I managed and updated the company's Wordpress website and social media platforms by posting real estate listings and information about new properties available to lease/rent. My daily tasks included posting properties to Craigslist and Kijiji, responding to e-mail inquiries, pre-screening potential clients, and connecting them to the realtors on our team, which would eventually lead to a showing or a sale. In addition, I was responsible for the creation of an online community Facebook group specifically for Downtown Toronto Rentals, aimed at connecting homebuyers/renters and landlords. This group is still active today and has over 28k members.

In my position at the Ministry of Environment and Climate Change, my role was to film and edit both internal and external videos for the Ministry, and optimize them for web posting on the intranet or for social media (Facebook, Instagram, YouTube). I worked on coordinating and executing all phases of production from conceptual development and storyboarding, to shooting and post-production. The types of videos ranged from interviews, fieldwork, and highlighting and covering Ministry related events. In addition, I initiated the creative process behind the “Hack to Basics” video series aimed at educating the public on effective recycling strategies. This work challenged me daily, as I often needed to meet short deadlines, learn new software, and experiment with new editing styles. In addition to video, I worked on a variety of multimedia projects including creating graphics, gifs, infographics, and photography.

In my position as a Digital Communications Coordinator, my role was to support the production and maintenance of content for the University’s web pages and social media platforms. I was responsible for managing the social media calendar, creating and posting both text and graphic content on the University’s social media platforms, writing and editing copy for the University’s main website, and ensuring that all online material fit within the brand guidelines. In addition, I would measure the social media analytics of the social platforms and create detailed reports, assist in photography while attending on-campus events, and respond to e-mail inquiries from prospective or current students when required. During my time in this position, I learned how to use HootSuite, SmartSheet, and Microsoft Office, and further developed my skills in using the Adobe Creative Suite.

• Organized the online database• Filmed and edited internal videos using Final Cut Pro and Adobe Premiere Pro• Attended and photographed Ministry events• Conducted user research and designed wireframes for a mobile app

• Created graphics in Photoshop for national social media campaigns• Edited interview footage on Adobe Premiere Pro• Livetweeted the 2014 Toronto Partnership Walk• Filmed and edited a highlight reel of the event

• Lead a group of participants between the ages of 8-13• Assisted in digital media classes and helped students build websites, design logos, create infographics• Assisted in a HTML/CSS class for adults