• Executed a full website redesign, creating new graphics, animations, and web design elements to improve user experience and visual appeal.• Designed marketing documents and crafted social media posts while providing feedback on content strategies and advising on posts to enhance engagement.• Oversaw the creation of 5 unique email campaigns using CRM and email marketing platforms to optimize customer engagement and drive outreach efforts.

• Designed 15+ logos and extensive weekly graphic/video content using Adobe CC and Canva to create a unique and consistent social presence on major social media platforms. • Created web and mobile app mock-ups to aid clients in realizing their ideas from paper to tangible products. Used Figma, Squarespace, Webflow, WordPress, and Wix Studio.• Analyzed content using web and social media analytic tools to achieve a 15-65% increased audience reach, viewership, and interaction rate.• Inspected graphic/video content under branding and accessibility standards ensuring brand consistency between different materials and meeting accessibility requirements for clients and companies.Previous Clients: Region of Waterloo, York University, Halton District School Board, Brant County, and 38+ small businesses and individual clients.

• Managed 5+ large projects with teams of 2-8 people to create unique eLearning video/graphic content for different departments. Used Jira to manage projects, work allocation, and priority.• Animated videos, filmed/edited videos, and created graphics using Adobe CC for university clientele tocondense substantial information into engaging media for the University’s eLearning and social platforms.• Created visual content and assisted in maintaining/debugging Western's eLearning website, serving 35,000+ users.• Advised university faculty and staff members on increasing user engagement and enhancing user experience by providing various solutions such as graphics, videos, and animated content.

• Sorted and inspected 100+ returned items in an effort to reduce waste and loss of sales by making items resalable. • Assisted 100s of customers weekly in finding the right product they were looking for their situation.• Worked as part of a large team to minimize store loss and organize warehouse to company expectations.

• Represented 3 different brands and helped inform +1000 potential customers about their products.• Organized and setup various exciting and engaging events at various locations around the GTA region.• Guided several customers per hour through applications and answered a wide variety of questions and concerns they may have had.