Zeeshan H. Email & Phone Number

• Responsible for handling total Reckitt Benckiser Pakistan portfolio. 1. Demonstrated expertise in data engineering, driving the development and implementation of robust data infrastructure and pipelines to support data analysis and machine learning projects.2. Proficiently utilized programming languages like SQL, R Programming, and Python to extract, transform, and load big data, ensuring data accuracy and integrity.3. Employed data manipulation techniques to transform raw data into actionable insights, enabling data-driven decision-making.4. Design and develop data visualizations and dashboards for effective communication of key metrics and trends of clients KPIs.5. Leveraged statistical modeling and predictive analysis to uncover valuable insights and drive strategic advertising and marketing initiatives.6. Played a pivotal role in brand management and advertising, leveraging my deep understanding of the media landscape, various categories, and brands.7. Progressed from a grass root employee to lead positions, showcasing my ability to drive results and lead teams to success.8. Maintained a pulse on emerging technologies and industry trends, actively participating in conferences, workshops and certification programmes to expand my knowledge and stay ahead.

Karachi

• Responsible for Key Accounts Research for GSK Consumer Healthcare Pakistan, Foodpanda, K&N's and Daraz.pk

50 Old Clifton

• Manages Media Research Department, including training and development of personnel. • Directs and coordinates media research activities for all offices; acts as liaison between Media Research and other departments, clients, outside organizations, and industry associations. • Determines Media Department policy on research sources and applications. Investigates and evaluates available syndicated research services and computer capabilities; recommends and maintains contracts with those most efficient for Media. • Regression, Time series analysis on media data i.e. create a model that will predict future spending for clients. • Strong grip in internationally recognized Kantar Media Audience measurement tool. • Database Administration: (Maintain TV Audience, TV Monitoring, Radio Monitoring, Print Monitoring & OOH) • Disseminates to Media and Account Management staff information on media issues, developments, and dimensions via the Media Reports and other releases. • Counsels Media Department staff in the interpretation, analysis, and use of the media research tools for client-specific problems and generalizes results, where applicable, to Media Department needs; develops new and more effective uses of research resources and facilities. • Worked on reports automation to minimize the reporting timelines, using my technical skills. • Creation of "KPI DASHBOARDS", so clients /organization can access their success indicators and make informed decisions that help them achieve long-term goals. • Worked on various clients for FMCG, Cellular Industry and Banking sector. • Reckitt Benkiser • Telenor Pakistan • Ismail Industries • Haleeb Foods • Standard Chartered Bank • UBL • Pakistan Cables

I worked at MediaBank Pakistan on various assignments in the Media Content department. My role is to ensure creation of service KPI's with clients, Research on product development, periodic reviews of Industry Media Scene & Departments and presently focusing on Social Media Marketing.I have also been associated with Consulting and Research oriented projects for various local and international clients.Specialties: 360° Media analysisMedia Analytic Post Campaign EvaluationClient ServicesSocial Media MarketingMedia PlanningSQAOracleSQL Query AnalyzerMS Office 2010 Complete

Main responsibilities include.•Responsible for Key Accounts services for Geo Television, Express Media Network, Orient UM Maccn & Orient Advertising.•Supporting the projects / services teams in selecting an adequate set of standards, practices, and procedures for their activities.•Participating in product review/project progress review activities to ensure adherence of organizational standard throughout the product development phases.•Educating employees about standards, defined processes and relevant software tools.•Managing client user issues and assisting in providing feedback to the rest of the team.

Mediabank Pakistan. is a specialized marketing and media management company, which provides their market with services in the area of Media Research, Media Monitoring and Marketing, for the large national and international clients.•Responsible for complete operational cycle of operations department.•Have a sound knowledge on Qualitative Research/Statistical analysis.•Responsible for all tracking data of electronic media (TV, Radio & Print Media) as per client requirement.•Record keeping of all MRM reports/Performance analysis of operational staff.•full command in Peoples meter (Media logics) GRP’s, Ratings etc.•Work with the management and R&D to generate new ideas for products and services Development, and deriving maximum profit for the company.•Managing and enhancing Client relationships, through extensive client engagement to understand Client requirements and trust building.•Keeping an eye on all projects and products/services targeted to my client, and handling any complaints and issues that might arise.• Plan the best times and places to show advertisements, present plans and costs to clients.• Maintain media budgets and overall budget summaries for various account.• Coordination of outside vendor and meetings• Tracking data monitoring & reporting• POVs on key trends, viewership, touchpoints, outlets, etc•Account Handling of the following clients related to advertisements research, Media campaign. 1) Geo Television2) Mobilink3) Ufone4) Cmpak5) Manhattan Int.6) OMD Pakistan7) Jang Group of Publications8) Habib Bank Ltd.9) Dunya TV10) Orient Advertising11) PTV Network

Bachelor Of Commerce (B.Com.), A

Education record

Artificial Intelligence