Zeena Karim Email & Phone Number

New York, Ny, Us

San Francisco Bay Area

San Francisco Bay Area

- Orchestrates strategic deliverable efforts with 5+ cross-functional teams including Engineering, UX/Design, Marketing, Inventory Planning and Customer Service to ensure launch success- Implements systematic processes across cross-functional stakeholders to allow for project success- Leads full execution of Stella & Dot website/app product launches and backlog updates- Responsible for user research, including a monthly focus group, and marketing/competitor analysis- Collaborates with external partners on A/B testing, which has generated $2.6M+ added revenue- Assists in tracking and analyzing marketing promotions and programs on both the website and app- Facilitates key stakeholder updates and project prioritization based on stakeholder feedback- Establishes QA testing processes between 4+ teams to guarantee a seamless user experience- Creates and distributes companywide training documentation/FAQs on biweekly launches of 20+ programs

San Francisco Bay Area

- Responsible for the creation and management of registration website and reporting, including updates to our field website pages/app- Worked with internal teams and external vendors to promote brand awareness through social media and boost new product sales by up to 60%- Managed event marketing budgets of up to $1MM per event, both nationally and internationally- Owned event marketing briefs and worked with Creative, Design, and UX to create digital marketing assets- Collected post-event feedback from customers and led hindsight meetings with cross-functional stakeholders

San Francisco Bay Area

- Executed incentive and reward programs including earners reporting, payments and prize distribution- Spearheaded updates made to field website/trackers and app pushes displaying incentive progress- Oversaw department calendar and facilitated all internal communications to necessary teams- Managed customer field distribution lists and partnered with the Email Marketing team for email campaigns- Tracked event inventory, attendee swag, giveaways and product between marketing and training events- Assisted in planning and attendee management of international incentive trips and the annual sale conference with over 2,000 attendees

San Francisco Bay Area

Primary responsibilities include supporting various projects with their project management and administrative needs. Karim manages project tasks, timelines, and budgets, helps conduct trainings, creates and maintains file sharing platforms such as SharePoint, and Trello, and serves as a liaison between various project research partners and stakeholders. Past project management work includes overseeing 350+ AIR company-wide project review meetings, tracking of hundreds of project test materials with the DLL RCT, and outreach/coordination and tracking of materials for TO29, NAEP NVS, and multiple Validity Studies. She holds a Bachelor’s degree in Business Marketing and Administration from California State University, Monterey Bay.

Redwood City, Ca

Pebble Beach, California