Zeeshahn Fezi Email & Phone Number

Dubai, United Arab Emirates

Middle East

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Dubai, Uae

An integrated Public Relations agency offering a portfolio of services from strategies/servicing, creative, media, PR and event management. As a Communication Consultant, I service clients and drive projects offering several PR services working closely with media and partners to meet our objective. I managed beauty brands like Jergens, Nuxe Paris offering creative annual plans to smooth implementation and execution to obtain wider footprint with immense media coverage.Key Result Areas:• Deriving most appropriate strategies and implementing them to help a brand achieve and exceed its objectives within the prescribed budget. • Exercising communication experience and close media relationships, which reflect in measurable growth and extensive measurable media coverage. • Nurturing privileged relationships with “publics” by improving Brand reputations, changing perceptions and generating non-biased, newsworthy information. • Identifying and maintaining Media partnerships to provide maximum exposure to client, which have resulted in incremental sales. • Seeking differential ideas for the client including seeding opportunities by way of events or promotions and tracking creative activities to monitor the flow and investment returns.• Liaising with and answering enquiries from media, individuals and other organizations on an ongoing basis.• Sourcing and managing sponsorship opportunities to induce trial and sampling amongst the key TG.Exceptional Achievements:=> Received great appreciation from Jergens for performing successfully in a very challenging year by significantly increasing and doubling PR KPI’s and tripling the total perceived PR value for the year 2012 using existing product portfolio and with no new product launches.

Key Result Areas:• Aggressive PR campaigns and submitting of corporate communication plans to management. The plan chalks out the extensive media objectives across GCC through media contact and relations and providing timely material to media guaranteeing coverage on the channel.• Detailed study of the TG, tracking their behavior and providing valuable inputs for the business strategy of the desk.• Deriving tactical campaigns and working on mass media campaigns for key markets.• Partnering with key media and non-media mediums to create a joint interest to reach the core TG.• Liaising and working closely with Advertising & Media Planning agency for creative ways to address the channel and be different than competitors. • Designed on-ground activations in KSA for viewer interactive programmes to enable them to register the brand through different modes.• Liaising with IPSOS for constant monthly Research data on Reach and working towards the incremental Reach ratings.• Event associations to provide mutually benefit viewer interactive programmes roping in celebrities and adding value to the event.

Master Of Business Administration (M.B.A.), Marketing

Commerce, Marketing

Ssc, English, Geography, Physics, Biology