• Led the development and execution of digital marketing campaigns• Utilized advanced analytics and reporting tools to monitor campaign performance, identify optimization opportunities, and translate data into actionable insights.• Identified and developed relationships with relevant brands, influencers, and platforms for cross-promotion and brand awareness expansion. Developed data-driven strategies for lead generation, brand awareness, and customer engagement, consistently… Show more • Led the development and execution of digital marketing campaigns• Utilized advanced analytics and reporting tools to monitor campaign performance, identify optimization opportunities, and translate data into actionable insights.• Identified and developed relationships with relevant brands, influencers, and platforms for cross-promotion and brand awareness expansion. Developed data-driven strategies for lead generation, brand awareness, and customer engagement, consistently exceeding key performance indicators.• Used various digital marketing tools e.g. Mailer Lite, MailChimp etc. and platforms, fostering clear communication and collaboration across teams and external partners.• Designed content and engagement strategies optimized for each platform's unique algorithms and user behavior. Show less

• eLearning Content Creation: Developed online training video lesson content for university, schools and corporate institutions for eLearning using 2D (creating fluid character animations) and 3D animations (rigging characters for realistic movements). Used different software e.g. adobe audition, adobe premiere pro, adobe indesign, canva, doodly etc. to create interactive video and training lessons.• Designed a prospectus and pitch decks for an Australian client, Freedom Care Group… Show more • eLearning Content Creation: Developed online training video lesson content for university, schools and corporate institutions for eLearning using 2D (creating fluid character animations) and 3D animations (rigging characters for realistic movements). Used different software e.g. adobe audition, adobe premiere pro, adobe indesign, canva, doodly etc. to create interactive video and training lessons.• Designed a prospectus and pitch decks for an Australian client, Freedom Care Group. (see portfolio: https://www.servicesgrassroots.com/portfolio/prospectus)• Prepared pitch decks for a US based client, Nightingale Security. Show less

• Successfully implemented a comprehensive LinkedIn and Instagram marketing campaign for a client, Mental Health Awareness brand, Bipolar Empath, by crafting compelling ad campaigns. By analyzing insights for targeted audience, successfully increased the engagement across different platforms• Developed and executed marketing campaigns for Facebook and Instagram, for a GCC based client, Benjamin Moore Paints, by curating visually appealing content resulting in maximum audience… Show more • Successfully implemented a comprehensive LinkedIn and Instagram marketing campaign for a client, Mental Health Awareness brand, Bipolar Empath, by crafting compelling ad campaigns. By analyzing insights for targeted audience, successfully increased the engagement across different platforms• Developed and executed marketing campaigns for Facebook and Instagram, for a GCC based client, Benjamin Moore Paints, by curating visually appealing content resulting in maximum audience interaction. Show less

• Increased annual revenue by collaborating with cross-functional teams and developing campaigns which attracted and nurtured potential customers.• Developed sales channels and analyzed data which optimized lead quality and conversion rates.• Expanded distribution channels and leveraged platforms like LinkedIn, social media and email marketing for maximum reach