Mushkiya:The name has been derived from ‘Mushk’ which is a Persian word for ‘Musk’. Musk is a class of aromatic substances commonly used as a base note in perfumery.Mushkiya to be meant as “Like Mushk’’.Our vision is to become like Mushk and make your life more fragrant.In this world of ‘fast-changing fashion’, it’s not an easy task for people who are fashionable yet socially conscious and stick to conservative clothing styles because of their religious values or any other reason to look fashionable and go with the trend.Mushkiya brings the solution to all those people who love to be trendy but still want to stay modest when it comes to fashion.Modern, Modest and Elegant:That’s our motto while selecting our merchandise. We want you to wear your modesty with attitude, elegance, and confidence and that takes a lot of effort and brainstorming.No more hunting to thousands of stores in malls and high streets, no more browsing to many websites looking for one dress that doesn’t make you feel ‘left out’.The Mushkiya Mission:Headquartered in New Delhi and serving the modest clothing needs of our customers throughout India, Mushkiya focuses on offering high quality, hand-selected clothing, apparel and accessories for Men and Women, combined with friendly service. As one of the leading online retailers of stylish, modest clothing for men and women, we have made it our mission to continue making high-quality designer products that are modern as well as modest at the same time.We hand select our styles to create a clothing line so stylish and unique that it is like surrounding yourselves in luxurious comfort. They look as good as it feels. Our modest dressing combines an ethnic cultural ethos along with contemporary aesthetics to create high fashion looks for women.

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around the world – Aeropostale, Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.Today the group caters to thousands of eager shoppers through its 900 & more stores, employing over 8000 multi-cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Overseeing sales & marketing operations, thereby achieving increased sales growth across the market.Franchisee Management Developing franchisee for new/upcoming retail stores across India.Liaising with the franchisees in order to achieve the set target.Planning and effecting setup schedules of company owned & operated retail outlets to enhance the market share and improve the business operations. Updating the outlets as per the expectation of the company. Team ManagementAscertaining the specific training needs of subordinates and accordingly arranging training programs for improving learning curve towards product presentation.Imparting continuous on job training to the workforce for enhancing their productivity & operational efficiencies through knowledge enhancement / skill building.

Al-Hokair Group is an undisputed leader in retail franchising in the Kingdom of Saudi Arabia. It is one of the most dynamic and fastest growing business groups, and a major force to reckon with. A couple of brands working under the company are Zara,Promod and Adams etc.Monitored the performance of all stores and employees on daily basis.Interacted with HR, Brand Manager, Maintenance and Regional Head to resolve critical issues. Accountable for achieving set targets given by management as per the business plan and keeping track of sales, purchase and inventory on regular basis.

CAREER HIGHLIGHTSExposure to diverse markets of India & Abroad.Experience of working and excelling in the most challenging and competitive environments of start up and established companies.Showed consistent growth and performance in all the jobs assigned.CORE COMPETENCIESRetail Operation Formulating & implementing sales promotion plans and to generate increased sales for achievement of revenue targets. Implementing strategies to improve customer services; drive store sales and increase profitability. Designing cross promotional tie ups & other alliancesInterfacing with suppliers for sourcing of products including analysis of pricing parameters & profit margins, to secure the best interests of the organization. Retail Business Planning & ConceptsExecuting various branding exercises, implementing sales promotion plans and new retail concepts to generate incremental sales for achievement of revenue targets.Planning campaigns / promotions / schemes from conceptualising to launch stage, monitoring, analysing campaign effects on sales.Analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.