Managerial Achievement:• Handled the overall portfolio of all the three brands • Achieved the Annual Sales Target, 18/19 of 10.2 Million Carton / Annum• Achieved the growth of YTD’19 Vs. YTD’18 is 18%• Achieved the Annual Sale of 18,360 Million per Annum for all the three brands• Revamped overall brand positioning interm of strategy and architecture• Handling the corporate and brand wise communication of all the brands and targeted the actual TG• All strategies are based on consumer attitude and preference research models along with industry /category statistics• Developed and managed top of the line Creative, Media, Digital, PR, Outdoor, Brand Activation & Trade Marketing strategic partners • Achieved & Maintaining the Positive GP of all the brands by reducing the high lagging costing areas of Raw material, packaging, conversion, discount and selling cost• Ensured coverage through planning & executing of various display drives, numeric drives at Retail & Wholesale Channel• Developed various sales incentive competition among sales team to drive volumes• Ensuring visibility benchmarks and maintaining planograming standards at Modern Trade• Designed and deployed branded gondolas at top 100 LMT’s & A Class Retail• Developed category plans on assortment , planograming, promotional strategies and price positions to drive 18%+ growth• Launched a mega sampling activity in 30 towns across various channels and sampled over 200,000 units

Managerial Achievement:• Designed & Developed the Strategic Landscape Plan of Carrefour 2018/19 in accordance with corporate head office team-UAE (Carrefour/Majid Al Futtaim)• Revamping the Carrefour branding image into Carrefour with the National Perception Changeover Plan approved by Majid Ul Futtaim HO in Dubai• Launch Customer Loyalty Card Program with the strategy of retention and acquisition of customer • Achieved the Black Friday Sales Target of 110% - 140Million of 3 days category discount promotion from 24th – 26th Nov, 2017• Launched CRM initiatives like lowest price guarantee & offline sale app for customer acquisition/retention and convenience in Febuarary2018• Launched Carrefour Toll-free and Free Wifi Nationwide in February, 2018• Developed strategic plans to introduce Carrefour 3 Hyper Markets & 6 Super Markets in 2018/19• Developed Carrefour E-Commerce Strategy & Implementation Plan for 2019 , approved by corporate head office team - UAE (Carrefour/Majid Al Futtaim)

Managerial Achievement:• Developed Brand Architecture and Brand Corporate ID guidelines• Developed & implemented the annual marketing calendar plan for smooth planning and execution of Bi-yearly, Quarterly, Monthly, Fortnightly or even weekly short term plans• Planned & Matured Corporate deals with print media with yearly budget commitment in accordance with yearly marketing Budget• Designed and developed all kind of Seasonal Launches of all ENGINE FASHION & ENGINE KIDS• Developed the In-house Art department, Social media & online setup for coping up with the massive work load requirements• Designed and developed all kind of Corporate Launches of New Stores NWD from September 2016-2017• Managed to open 8 New stores In Southern & Central Punjab in Less than one year timelines• Achieved the Sales Target of 98% - 46 days Winter Sale Promotion (22nd December – 5th Feb, 2017), closed up at 159 Million • Achieved 92% of Sales Target of 39 Days Mid Term Summer Sale Promotion (13th April – 21st May) whose sale target was 94 Million, closed up at 86 Million• Achieved 102% Sales Target – 89 million of 15 days EID Sale Promotion (10th June-24th June)• Achieved the Sales Target of 105% in39 days Summer Clearance (13th July-20th August), whose sales target was 144 Million and closed up at 151.2Million• Achieved the Overall Fiscal Year (16/17) Sales target of 750 Million

Managerial Achievement:• Developed & implemented the annual marketing calendar plan for smooth planning and execution • Handling the Corporate Portfolio of 15 brands comes under the parent brand of ChenOne (Named: ChenOne Home, Premier Housewares, Felli Grazino, ChenOne Women, Pareesa, Bonita, Prettyfit, ChenOne Man, Damask, PreEnd, Cancillini, Facis) , ChenOne Kids, Pareesa Girl, Beppi while keeping their brand equity intact• Designed and developed all kind of Seasonal Launches of all categories (ChenOne Man, ChenOne Women, ChenOne Kids & ChenOne Home since April 2014• Developed the In-house Art department, Social media & online setup for coping up with the massive work load requirements of all the ChenOne brands• Launched 12 new Franchise outlets of ChenOne since May, 2014 till Feb, 2016 and managing 35 outlets in total NWD• Designed and developed all kind of Corporate Launches of New Stores NWD since April 2014• Achieved the Sales Target of 110% - 45 days Open House Sale promotion (22nd August - 5th October, 2014), closed up at 750 Million • Achieved 91% of Sales Target of 35 Days Mid Season Sale Promotion (4th December, 2014 - 4th Jan, 2015) whose sale target was 442 Million, closed up at 404 Million• Achieved 100% Sales Target - 550 million of 38 days Open House Sale Promotion (27th February - 5th April, 2015)• Achieved the Sales Target of 118% in 26 days Mid Season Sale Promotion (22nd May - 16th June, 2015), whose sales target was 405 Million and closed up at 480 Million• Achieved the Overall Fiscal Year (14/15) Sales target of 3 Billion• Achieved 91% of Sales Target of 35 Days Open House Sale Promotion (21st August – 24th Sept, 2015) whose sale target was 655 Million, closed up at 596 Million• Achieved the Sales Target of 102% - 30 days Mid Season Sale Promotion (5th December-4th Jan, 2015) in just 28 days and closed up at 497 Million• Initiated the corporate joint venture with ARY Group for launching of Pareesa Lawn Summer Collection 2016

Managerial Achievement: Cookania – Biscuits/Cookies Brand:• Devise and formulate the complete brand strategy and architecture of Biscuit Brand• Developed Brand Cookania from scratch and launched its first three products (Named:TeaTime, Cocodelite & Chocorama Cookies) with 60,000 Cartons in the market on 1st March ,2013• Handling the product portfolio of 8 products (Named:TeaTime, Cocodelite, Chocorama, Zeeraray, Pik a Nut, Gold, Hero & Milkabisk Biscuits/Cookies)• Business Portfolio of Biscuit category grew by 67% from Mar 2013- Oct 2013• Growth of business in the biscuits domain grew from 60,000 to 100,200 Cartons /Month (Mar 2013- Oct 2013)• Overall volume of business grew from 133.92 Million/Month (Mar-April) to 223.64 Million/Month (Sept-Oct,2013)• Design and Developed the brand product portfolio packaging design & material with all its SKU’s• Handled the production of TVC’s of Cookania (Corporate & Product Ads) with creative agency (IAL Saatchi & Saatchi)• Launched Electronic Media Campaign of Tea Time Biscuit in Dec,2013Giggly - Confectionery Brand:• Devise and formulate the complete brand strategy and architecture of Confectionery Brand• Launched different product lines under diverse category lines; like Jellies, Bubble Gum, Chew Toffee, Hard Candies, Chocolates, Lollipop; etc.• Business Portfolio of Jellies category grew by 20% from Sept 2011-Oct 2013• Growth of business in confectionery domain grew from 45,000 to 125,000 Cartons / Month (Sept 2011- Oct 2013)• Growth of business in Bubble Gum category grew from 8,000 Cartons to 25,000 Cartons /Month with ROI 113.33 % after executing an effective media campaign in Sept,2012 and crossed 45,000 Cartons /Month figure in August,2013• Overall volume of business grew from 112.5 Million/Month (2009-2011) to 312.5 Million/Month (2011-2013)• Design and Developed the brand product portfolio packaging design & material with all its SKU’s

Managerial Achievement:• Part of Marketing Operation Division in the Re-Launch, a complete revamp of a company in May 2008• Changeover of 272 Franchises, 25 Business Centers and 45,000 retailers were made at Re-Launch in 10 Days• In July 09, Part of the brand team who launched “Glow” brand (Catering youth segment) of Warid Telecom• Managed the planning & execution of operational launch of “Glow” brand NWD in July,09• Executed the launch of Brand activation and trade marketing activities NWD for “Glow” brand in Aug-Sept,09

Managerial Achievement:• Achieved the business development target of 54 million in 9 months. Industry: Outdoor Advertising (BTL & Trade Marketing) Major Clients Handled: Mobilink, Nestle, Coke, Unilever; etc