Sharp Consumer Electronics started sales and marketing operations in June 2017 with a wide range of SKD and CBU products for the Pakistan market. As a product manager and a key member of Sharp’s deputed team, I was responsible for; Successfully launched five product categories of Sharp consumer electronics in the Pakistan market. Develop product line strategies and roadmap to increase demand, revenue & profitability. Regular research of competitor’s offerings and pricing for precise benchmarking of products.  Selection of models for each category and incorporate the forecast in PSI for planning and execution purposes Led the team in providing sell-in, sell-out, and PSI reports to management. Created and managed product training and events all across Pakistan keeping in line with Sharp brand guidelines.  Category and product-wise forecasting for future business plans and formulation of P&L for Sharp ME.

 Managed advertising and promotional activities (both ATL/BTL) for more than 100 key accounts across 10 major cities in Pakistan Getting promotional and marketing collaterals and digital and social media content from the agencies as per the Corporate Guidelines.  Communicate / Negotiate/Logistic distribution with marketing agencies and vendors for marketing collaterals, POSM, and POPS as per the distributor’s request.  Developing and overseeing online and offline marketing campaigns. Arrange product & sales training, revamp the showroom, and do the sellout activity in showrooms in different cities.  Managing Social and Digital Media campaigns and regularly updating all platforms. Facilitate product launches, Dealers Conferences, and internal company events  Responsible for all branding, marketing budgets, and successful execution across Pakistan.

BTL Group (Infinity Media & DMC) is an Out of Home Media and Activation agency specializing in strategic brand development and enhancing brand visibility through creative media planning and buying, followed by timely execution and monitoring.  Media Control & Evaluation (Pre & Post buy for all the touch points and re-visiting the OOH media & activation strategy regularly). Tactical media planning and buying according to TG defined by clients. Led a regional team and liaised/coordinated with media vendors in Pakistan Managed outdoor media operation and execution for clients like Unilever, Engro Foods, GSK Pakistan, Warid Telecom, Coca-Cola, and Telenor Pakistan. Executing L’Oreal’s store Brand Activation program - Pakistan’s largest  Coordinate with Third Parties for consumer engagement, business building, and merchandising activities and manage POSM activities at the Region level, including development, maintenance, vendor management, inventory requirements, and reporting Conducting market research on trends, competitor activities, effective mediums, and innovation

Etisalat Academy, a business unit of Etisalat, is the largest single-source provider of training and development solutions in the Middle East and North Africa. Responsible for the development, promotion, and delivery of a full portfolio of training & assessment solutions across Etisalat subsidiaries including Etisalat Afghanistan, PTCL & Ufone Pakistan, Etisalat Nigeria, Zantel Tanzania, Atlantique Telecom Ivory Coast Worked closely with a multi-channel team to execute successful marketing and media campaigns Strategizing way forward and opportunities for the brands in the sphere of brand activations To identify and forecast customer demand in order to produce a marketing & communication plan that will help maintain & increase revenue. Ensured that sales targets are met and strategies implemented to achieve margins Provided Sales forecast on a monthly, quarterly, and annual basis Create quarterly marketing plans and budgets