(F1 was created by the team at Flexdrive after Lyft acquired Flexdrive in February 2020)

(Acquired by Lyft)

• Responsible for UI/UX design for entire product lines for 2x teams, with two different development team. • Collaborated with the teams to create sitemaps, storyboards and user personas for mobile and web • Delivered creative solutions for brands and businesses through: o Graphic design, web design, and brand development design, and strategy.• Designed the user interface for various mobile devices such as iPhone, Android, tablets, etc. • Helped a team build an interactive 46” hand gesture display for retail stores. • Participated in all phases of research and design to create an ideal user experience for corporate and retail mobile solutions. • Understand and analyze the teams’ needs, wants, and vision on a local and regional scale. • Discover brand core values and strengths within designated market. • Strengthen brand identity through unique positioning and presentation. • Graphic design that is strategically developed and produced to best furthers the teams’ company and brand. • Designing products that are harmonious and aligned with brand vision which utilizes intuitive design theory, UX, and UI.

A mobile app for college students that accumulates all the on and off campus events and bring it to their smartphones.* Started as a small research for fun in college and ended up with a brilliant idea.* Brand development, Product UI and UX development. Developed brand strategy. -Responsible for the launch and execution of brand strategies -Establish the branding objectives and strategies on several focused areas * Strategic Consulting, including business plan & sales strategy development. - Creating new and managing existing relationships with partners. - Presiding over the organization's day-to-day, month-to-month operations. * Product is under Alpha testing (Expected to Launch in Q2 of 2013).* Responsible for company’s vision, branding, product design and partnerships.

Assessed mobile platforms using SWOT analysis to find strengths and weaknesses of individual platforms before committing to Apple’s iOS as the launch platform.Collaborated with Co-Founder and Lead Developer to launch startup’s first iPhone app in record time- two months.Managed and outlined product workflow to lead developer with wireframes and specifications.Identified and communicated minimal infrastructure requirements to the developer to allow for reliable back-end architecture.Extensively evaluated multiple analytics solutions to select two to monitor app usage and user behavior.Tracked industry engagement metrics to measure product performance against the industry average.Researched and devised app --specific metrics for development and engagement insights.Was responsible for the product design; concept for LAUNCH Ticker (Jason Calacanis') company. -- Took 3 product for the company from idea to a successful launch.Helped the company by designing full mobile apps for several companies for partnership (Technologizer, Twit TV, etc.).Led brand strategy and stream lined product UI/UX experience simultaneously to ensure consistency between the two.On-boarded multiple partners to help scale users by creating unique mobile apps.Executed PR efforts -- resulted in multiple stories in trade publications including a feature story in the Atlanta Business Chronicle and as T-Mobile UK’s App of the Month for May 2011.Oversaw company get selected at Startup Riot 2011 and Digital Summit 2011 as top Atlanta startup.Led negotiations and secured 7 cross promotion partnerships in 3 months to reach 40M monthly visitors pre-launch.Communicated with partners actively to ensure accurate implementation of the cross-distribution and branding partnerships.Managed external relationships with active partners, potential partners, prospective investors, and journalists.

• Founded the first company at age 19 and disrupted the computer repair industry in Atlanta.• Took the company from one store to 5 stores with almost $500K in revenue with a team of 3 as a sophmore in college.• Successfully signed several businesses and individuals for new business strategic partnerships.