M/s Father and Sons (Pvt.) Ltd. is Manufacturer, Exporter of SUCRAL (synthetic sweetener ), RITE SALT (less sodium salt) & SUCRAL ISPAGHOL.• Planning and strategy designing to achieve volume targets: Secondary of all SKUs/Brands and Primary targets and planning of the region.• Ensure availability and visibility, especially at IMTs & LMTs• Ensure effective coverage of the market, covering all potential outlets – proper permanent journey plan (PJP) & Meeting productivity targets set down by the National Sales Manager.• Ensuring to hire right-profiled field force: The profiles of DSRs, Order Bookers and Supervisors are as per standards. Roles and responsibilities are clearly defined and communicated. Remuneration of field force is as per standards.• Ensuring the realization of the claims of distributors in time: Claims are checked, verified, within approved limits, supported documents.• Keeping all the records updated: Cash memos, Sales Registers, Weekly Sales Reports, Stock Registers.• Managing distributors as per Standards: Remuneration as per approved matrix , ROI, Stock, Coverage and Productivity, On-time payment to the Company, checking warehouse standards and Field Force back checks.• Market Visit to back check of Field Force, to Conversion/Retention of outlets, Key Accounts Management, to Trained Field Force, to get Competitor information and information validation, Counterfeit and Infringements Information and to ensure Validate offer delivery as per plan from the head office.• Man Management: Managing the team of Territory Managers/Supervisors. The Distributors and keeping them motivated and aligned them with Father & Sons (Pvt.) Ltd. Policies.• Maintained Dress Codes and Touring Standards, Travel, Car Expenses and Vehicle Repair Policy, Legal and Safety Policy, Father & Sons’ Values and Code of Business Principles to ensure everything within of approved SOP.

M/s Gumcorp (Pvt.) Ltd. is Manufacturer & Exporter of KERNELPOP (Microwave Popcorn), GUMBASE (Raw Material used in bubble / chewing gum).

FMCG
• Started work from day first in the Launch of Microwave Popcorn KERNELPOP.
• Joined this organization as Business Development Officer in Out of Home department.
• Participates in soft launches, launches, re launches and repositioning.
• Work in retail field, did direct selling in market and distribution management.
• Deal with distributors and customers regarding all operations like Orders, Stock Cover, Coverage, ROI, Claims etc
• Ensure availability at distributor’s level and ensure working of field staff according to planned itinerary.
• Managed KERNELPOP Distribution Sales in 19 cities with 16 distributors all across Pakistan & abroad.
• To ensure cost effective redistribution, availability and visibility.
• Launch KERNELPOP in UAE, distributor appointed and participate in Ramadan Fair at Sharjah.

Industrial Sales
• GUMBASE Institutional Sales all across Pakistan & abroad.
• Designing and implementing Marketing Plan to get market share.
• Sales forecasting, budgeting and follow-up of targets.
• Marketing of GUMBASE through yellow pages tradekey.com, alibaba.com

Export & Group Sales Management
• Export documentation and rebates claims, fright subsidy, DTRE etc.
• Dealing with Bank for Export Refinance Loans Part I & Part II application and substitution.
• Dealing with Shipping Lines, Forwarder and manage clearing agents and transporters.
• Correspondence with customers, banks, customs and with concern authorities.
• Filing of sales tax return, income tax returns (sales part) under my supervision.
• Export Good Declaration by using PACCs, Weboc and filing of customs rebates, freight subsidy, custom’s hearing & write budget proposal to the C.B.R.

(Auditors, Advocates, Taxation & Company Law Consultant)• Responsible to Maintain the Vouchers, ledgers, General, Cash & Bank Book, Trail Balance, Balance Sheet, Income Statement and Cash Flow Statement.• Responsible to supervise trainee candidates.• Handling the client and to maintain such assigned account on computer and manual.

• Designed course outline, study calendar, exam papers and teaching material for department. • Dealt with administrative, academic, Board office, financial and Account affairs. • Developed coordination strategy between both campuses of School. • Computerized all academic and examination activity of the School. • Taught computer science in senior most grades.